Motion Theory’s ads show effectively communicate the fact that student NCAA athletes are still students and will pursue non-athletic professions after graduation.
http://motiontheory.wiredrive.com//l/p/?presentation=61861706af2f177c5022714f1887f148 – via Doug Fox’s twitter feed. (Plug!) http://twitter.com/dougfox (Sorry there was no cute embed option, but I could figure that out later.)
I’m really impressed by the computer graphics, and the skinning of the students as they step in and out of bounds in the second video, and in the first, I’m impressed by the way the students bodies were isolated into still and active parts.