NNG: The Myth of the UX Unicorn

I hope this short, 2:36 video is just the start of a more public conversation about hiring practices within the UX community. I hope it helps to define UX titles and terms, and I hope it helps UX teams break past unspoken practices in team dynamics and hiring. A video like this is a long time coming and covers one aspect of a topic I have been thinking about for the past few years.

The UX Unicorn Myth (Jakob Nielsen)

Summary: UX constitutes many different specialties such as researcher, interaction designer, and Information architect. Forcing one person to do it all is a prescription for mediocrity.

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