Notes on “The Immutable Rules of UX” (video)

I recently watched this quick video on the Immutable Rules of UX, 39min. Curious about what they are? Check out the video, or my notes below.

These are my notes from the video.

  • Even in early tech, people like using a little picture of themselves; customization.
  • Use the 3 principles of UX: design, test, measure. Test with real users. Test before you launch. Use prototypes. Remember your first design will be wrong.
  • Don’t invent new terms to get respect for UX. Producing results will get you respect.
  • People have limited brain capacity. Design accordingly.
  • Usefulness = Utility + Usefulness. Without both, people will not use your product. AI/Voice Interfaces don’t have much usefulness to increase adoption, yet. They must improve if they will succeed in the future.
  • Remember that the web is really big and most people spend their time on other people’s sites. This means that user expectations keep changing and improving based on other people’s sites. Always keep improving. Satisfaction is a matter of the relationship between what you get relative to what you expect.
  • Remember that UX is about people.

From the presentation

In his presentation, he put the following list, which you can find at this part of the video. https://youtu.be/OtBeg5eyEHU?t=783

  • User centered design
  • early = better
  • more iterations = better
  • low commitment / discount methods = better
  • UX architecture & UI details both important

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