Display Text Typography Projects

Continuing with my ongoing education in design, I focused recently on typography and layout. And I went through two Lynda.com courses to do it.

Those courses are called Learning to Set Display Type and Learning Graphic Design: Set Perfect Text. They are both taught by John McWade.

The classes John McWade teaches are exceptional because he is such an excellent instructor and quite good at explaining the concepts he is trying to get across. I recommend both of the classes I mentioned above, as well as other classes in the Lynda library by this instructor. Here are previews of these two courses.


Neither of these classes include exercise files. But after watching both of these courses I was inspired and motivated to try my own type projects, to put his advice into use.

Type Rules I Learned

It sounds basic, but I wasn’t aware that some fonts have additional glyphs that can be used instead of the regular font. Bookmania is an example of a font with tons of extra options for letters.
I also learned about justifying text, using hyphenation and spacing to help words fit. I also learned about using hair-spaces and thin-spaces, and using drop-caps.
Actually, the class doesn’t go into how exactly one would create a dropcap. So, I turned to YouTube – or as I like to call it, the second internet – to find another tutorial.
And I found one. This one is actually by another Lynda instructor, Anne-Marie Concepcion. She makes it look so easy.

 As soon as I learned how to do this, I wanted to try it right away. Voila!

Type Stuff I Made

dropcaps

Now we’re getting to the fun part. First is the dropcap I made after watching the YouTube video.
Drop cap and Display type
Used Bookmania and a Lynda tutorial to create a dropcap.

In this one, I was able to move the text corners so that the text flowed around the dropcap R. Looks cool.

I was inspired to use the extra glyphs in Bookmania to create my own name. I used the smallcap version of the letter ‘A’ in the word, “alliwalk”.

Projects with Images

I like to collect stock photos – I know, it’s a bad habit – because I think that someday I’ll use one for a project. So, I end up with many stock photos that I don’t use. (Sometimes I use them here on my blog.) Well, I was finally able to put a few to good use.

All Dressed Up

The first is this nice “Man in a suit putting on a tie”. I wasn’t sure what I was going for. Maybe a book cover or magazine spread. But, I think what I have is some sort of flyer concept.

This image uses Bickham Script Pro and Didot.

This image uses Bickham Script Pro, which has tons of fancy glyphs, and Didot. Didot has a certain fashionable sense to it, and I think it works. I wanted this to have a bespoke aura about it, yet still masculine. The italicized Dido, and the extra swirls from Bickham Script Pro help to get that across.

New rules of computer technology

BarryW90-Black, BarryW90-Thin, Futura Medium, and Minion Pro

In this case I wanted to use justified type, as John McWade had shown in his course. I stuck with Minion Pro, because it was easier to work with. And I added in a few random elements – a few numbers, some quotes, some pronouns – just to incorporate some of the lessons from the course. One thing I wasn’t able to replicate was keeping the subsequent letters from the word in the dropcap closer than the other words on lines 2 and 3. InDesign just wasn’t cooperating for me.

But I did enjoy this project. BarryW90-Black and Thin are highly stylized, very technical-looking fonts. I was inspired to find a new stock photo for them. Something computer-oriented.

 

Next time…

In my next post, I’ll talk about a few more projects in InDesign, and another type/logo(!) project I made for a fake company I invented called Apex Travel.

Pixar Storytelling in a Box (cont)

Continuing on from my previous post about my experience with the Khan Academy course, Pixar in a Box: The Art of Storytelling, the next lessons are ‘What if?’ and ‘World and Character’.

Lesson 3: What If?

Video 3 and Activity 3 are all about What if? Coming up with a story scenario, by asking “What if?”, the Pixar story tellers do a great job of putting popular movies into What if statements. For instance, what if our toys were sentient and could come alive? This is Toy Story.

Part A. What would the What if statements be for my favorite films?

  • What if unicorns still existed and could only be seen by a few people?
  • What if a couple accidentally adopted a girl, instead of a boy?
  • What if the King of England lost his mind?
  • What if the new Emperor of China was just a little boy?

The exercise is a little hard with true stories, but I guess they still work.

Part B: Come up with 3-5 What if stories

I have to admit something embarrassing. I created a list of about 30 what ifs about a week before I wrote this – but somehow, I lost them all! So I had to come up with new ones. I needed some inspiration.

Inspiration: Sanjay’s Super Team

For inspiration, I watched a short video called “Sanjay’s Super Team”. One of the Pixar storytellers mentions the movie. “Sanjay’s Super Team’s” What if question is: What if an Indian father could show his son, who loves action figures, what he sees when he’s praying? It is a pretty impressive video and it’s only about 7 minutes long, so no excuses!

My What ifs?

Sanjay’s Super Team did inspire me. I didn’t come up with as many ideas this time around, but here are a few:

  • What if my cats could be real people?
  • What if pets could give their owners advice about life?
  • What if there was a world where your imagination rule everything?
  • What if my lost What if stories came true?
  • What if there was a land of lost and found, where every lost item lived?
  • What if my search to find my lost stories took me on a quest to an imaginary land, where my cats came along as my companions but were turned into humans?

Turns out, I’ve got cats and lost stories on my mind!

Lesson 4: World and Character

Part A: Identify the main characters and worlds in your three movies.

The Last Unicorn

World: Medieval world of magic. Most action is on the road or the woods, and then in a castle.
Main Characters: Unicorn, Magician, Cook, Evil King
Connection: I definitely connected more with the unicorn, but sometimes with the magician.

Anne of Green Gables

World: Small yet idyllic town in the 1800s.
Main Characters: Anne, Marilla, Matthew, Gilbert, Donna
Connection: Definitely connected with Anne!

Madness of King George

World: England, English palaces, late 1700s.
Main Characters: King George, Dr Willis, Equerry
Secondary: Queen, Lady Pembroke, Prime Minister, Lord Chamberlain
Connection: I connected with the equerry, who’s just trying to do the right thing.

Part B: Mix characters and worlds from a different stories

Combining worlds and characters gives pretty interesting results. The first time I did this exercise, I used The Last Emperor instead of the Madness of King George. So I got Unicorn + Forbidden City combinations. The combinations that make the most sense would be Anne of Green Gables + The Last Unicorn. Helping a unicorn find other unicorns would be Anne Shirley’s life’s dream. I could also see the Evil King thriving in the Forbidden City, or the mad King George doing pretty well in the medieval world of magic.
[pic]

Part C: Pick your favorite What if statement. Imagine a possible world and character.

Going back to my favorite What if statement, I guess the last one is the most obvious. A main character would be someone socially anxious who spends a lot of time living in his head. My cats as people would be about 11 years old. One cat would be an energy-filled girl. Not that different from Anne of Green Gables, Pollyanna, or Pippi Longstocking. The other cat would be a girl that’s a little bit overweight. She would have a pleasant demeanor, but also be easily frightened. Both of them, would at times be absentminded and always ready to take naps. But they would be very loyal and supportive.

Final: Storytelling Advice

The final video in this lesson features Pixar storytellers giving advice to new storytellers. The thing that I connected with in this video, is that getting good takes practice. Even if you think you’re not getting better, what you will see over time is a stack of drawings and papers that show your progress. Sometimes what you think are mistakes are not mistakes. They are signs of the search for the right story.

It’s going to take some time for me to think about Part D of Activity 4: What would my world look like? Until then, I’m going to keep thinking about storytelling inspirations, and remember to keep chipping away at it.


I don’t know when the next section in the Khan Academy course will come out. But, in the meantime, I will post more articles about storytelling.

More artwork from Sanjay Patel, the creator of Sanjay’s Superteam, can be found at Ghee Happy. It’s just cool.