Notes on “The Immutable Rules of UX” (video)

I recently watched this quick video on the Immutable Rules of UX, 39min. Curious about what they are? Check out the video, or my notes below.

These are my notes from the video.

  • Even in early tech, people like using a little picture of themselves; customization.
  • Use the 3 principles of UX: design, test, measure. Test with real users. Test before you launch. Use prototypes. Remember your first design will be wrong.
  • Don’t invent new terms to get respect for UX. Producing results will get you respect.
  • People have limited brain capacity. Design accordingly.
  • Usefulness = Utility + Usefulness. Without both, people will not use your product. AI/Voice Interfaces don’t have much usefulness to increase adoption, yet. They must improve if they will succeed in the future.
  • Remember that the web is really big and most people spend their time on other people’s sites. This means that user expectations keep changing and improving based on other people’s sites. Always keep improving. Satisfaction is a matter of the relationship between what you get relative to what you expect.
  • Remember that UX is about people.

From the presentation

In his presentation, he put the following list, which you can find at this part of the video. https://youtu.be/OtBeg5eyEHU?t=783

  • User centered design
  • early = better
  • more iterations = better
  • low commitment / discount methods = better
  • UX architecture & UI details both important

NNG: The Myth of the UX Unicorn

I hope this short, 2:36 video is just the start of a more public conversation about hiring practices within the UX community. I hope it helps to define UX titles and terms, and I hope it helps UX teams break past unspoken practices in team dynamics and hiring. A video like this is a long time coming and covers one aspect of a topic I have been thinking about for the past few years.

The UX Unicorn Myth (Jakob Nielsen)

Summary: UX constitutes many different specialties such as researcher, interaction designer, and Information architect. Forcing one person to do it all is a prescription for mediocrity.