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Template gallery

OverviewAttractive email templates for digital marketing campaigns.

Role: Product Designer

Tasks: Delegated tasks and supervised another designer

Keywords: Web‑based Application · Interaction Design · Information Architecture · Wireframes · Illustrator

Description: Redesign of email marketing design tools for business owners without technical or design knowledge.

Salesgenie is a subscription‑only, enterprise sales and marketing tool for small business owners. Salesgenie is a division of Infogroup. The product was released as the Email Campaign Builder.

 Goal

Fix an email marketing tool that didn’t do its best for customers.

 Business Goals

The idea was to create tools that didn’t require design skill or technical knowledge.

 Design Strategy

The plans included updating the workflow and the framework of the email builder.

 Problem

Clumsy tools created customer designs that lacked nuance and hurt the Salesgenie brand.

 Exploration

Borrowed design patterns from competitors, especially if they included a mailing list.


 Design

There were 3 design phases. In the final phase, I supervised the work of another designer.

Template Gallery

Allows selection by industry or function.

Gallery

Customize Layout

Customize layout with drag and drop.

drag and drop

Choose Colors

Select from coordinating color palettes.

colors

Add Content

Simple functionality · Click and type to edit · Auto-save · Basic formatting options, like bold and italic · Basic photo editing, like crop or resize

content editing

Error States

Errors could be skipped fields, blank images, etc.

errors

There were other small tweaks added, such as vertical scrolling. The product was released as the Email Campaign Builder, and is currently available on the Salesgenie website.

LM screenshot
Screenshot of current site