Project Overview
- Company/Agency:
- Infogroup
- Title:
- UX/UI Product Designer
- Timeline:
- About 3-6 months
- Design Tools:
- Illustrator
Problem / Solution
Infogroup, (now Data Axle), provided analytics and marketing services, plus access to continuously updated business and consumer databases. While their solutions aimed to help customers to create effective email marketing campaigns, they were having the opposite outcome. This negatively impacted the mission and reputation of Infogroup.
Solving this problem took place across two phases focused on overhauling the workflow and the user interface, from selecting a template to final customizations. A final phase focused on email notifications, aiming to standardize information, set customer expectations, and promote other products.
Role
I researched competitors to identify design and functional patterns among similar tools. I created high-end wireframes in Illustrator for every aspect of the marketing tools, except for one step in the design flow in which I supervised the work of another designer.
Outcomes & Takeaways
The product was released as the Email Campaign Builder. The new designs helped customers make better design decisions, which led to better designs. These improved designs were more competitive and helped improve the company’s brand.