{"id":2319,"date":"2017-06-04T15:24:08","date_gmt":"2017-06-04T21:24:08","guid":{"rendered":"http:\/\/alliwalk.com\/blog\/?p=2319"},"modified":"2017-06-04T15:31:50","modified_gmt":"2017-06-04T21:31:50","slug":"display-text-typography-projects-apex-travel","status":"publish","type":"post","link":"https:\/\/alliwalk.com\/blog\/2017\/06\/display-text-typography-projects-apex-travel\/","title":{"rendered":"Display Text Typography Projects: Apex Travel"},"content":{"rendered":"

Continuing where I left off from my last post on display typography<\/a>, here’s an update from last project I completed.<\/p>\n

So when I was doing this project, I had this image set up in InDesign, ready to go. But, I kept skipping over it because I couldn’t figure out what to do with it. I really like this image, but it’s difficult to use because there’s so much going on.<\/p>\n

\"Perspective<\/p>\n

In one of John McWade’s courses,\u00a0he creates a business card for a flight instructor. And I thought, Hmmmm, I could invent a business to design for!<\/em>\u00a0And that’s what I did.<\/p>\n

Rather than an airline instructor, I chose a travel agent or guide, specializing in unusual destinations or adventure travel. The company I created was called\u00a0“Apex Travel”,\u00a0given that the image is at the top of a mountain or hill. I chose the tagline: Travel differently.<\/em><\/p>\n

I didn’t have a clear idea in mind of what I was ultimately going for, but I ended up created a kind of wordmark.<\/p>\n

Results<\/h3>\n

Here is a WIP version, with guidelines in place. I ended up smushing the letters together, creating my own ligatures with the P<\/strong> and the E<\/strong>, the R<\/strong> and the A<\/strong>, and the V<\/strong> and the E<\/strong>. I also was careful to track the letters as well as I could. I used InDesign for this project.<\/p>\n

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Black and White<\/figcaption><\/figure>\n

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