{"id":2511,"date":"2018-03-19T10:11:16","date_gmt":"2018-03-19T16:11:16","guid":{"rendered":"http:\/\/alliwalk.com\/blog\/?p=2511"},"modified":"2018-03-19T10:11:16","modified_gmt":"2018-03-19T16:11:16","slug":"nng-the-myth-of-the-ux-unicorn","status":"publish","type":"post","link":"https:\/\/alliwalk.com\/blog\/2018\/03\/nng-the-myth-of-the-ux-unicorn\/","title":{"rendered":"NNG: The Myth of the UX Unicorn"},"content":{"rendered":"<p>I hope this short, 2:36 video is just the start of a more public conversation about hiring practices within the UX community. I hope it helps to define UX titles and terms, and I hope it helps UX teams break past unspoken practices in team dynamics and hiring. A video like this is a long time coming and covers one aspect of a topic I have been thinking about for the past few years.<\/p>\n<p>The UX Unicorn Myth (Jakob Nielsen)<\/p>\n<p><iframe loading=\"lazy\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/_YEHmWCtjx0?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<blockquote><p><strong>Summary:<\/strong>\u00a0UX constitutes many different specialties such as researcher, interaction designer, and Information architect. Forcing one person to do it all is a prescription for mediocrity.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>I hope this short, 2:36 video is just the start of a more public conversation about hiring practices within the UX community. I hope it helps to define UX titles and terms, and I hope it helps UX teams break past unspoken practices in team dynamics and hiring. A video like this is a long &hellip; <a href=\"https:\/\/alliwalk.com\/blog\/2018\/03\/nng-the-myth-of-the-ux-unicorn\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;NNG: The Myth of the UX Unicorn&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[420,8,3],"tags":[493,494,320],"_links":{"self":[{"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/posts\/2511"}],"collection":[{"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/comments?post=2511"}],"version-history":[{"count":4,"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/posts\/2511\/revisions"}],"predecessor-version":[{"id":2515,"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/posts\/2511\/revisions\/2515"}],"wp:attachment":[{"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/media?parent=2511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/categories?post=2511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/tags?post=2511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}