{"id":2564,"date":"2019-02-06T10:44:45","date_gmt":"2019-02-06T16:44:45","guid":{"rendered":"http:\/\/alliwalk.com\/blog\/?p=2564"},"modified":"2023-01-31T09:58:38","modified_gmt":"2023-01-31T15:58:38","slug":"notes-on-the-immutable-rules-of-ux-video","status":"publish","type":"post","link":"https:\/\/alliwalk.com\/blog\/2019\/02\/notes-on-the-immutable-rules-of-ux-video\/","title":{"rendered":"Notes on &#8220;The Immutable Rules of UX&#8221; (video)"},"content":{"rendered":"<p>I recently watched this quick video on the <strong>Immutable Rules of UX<\/strong>, 39min. Curious about what they are? Check out the video, or my notes below.<\/p>\n<p><iframe loading=\"lazy\" title=\"The Immutable Rules of UX (Jakob Nielsen Keynote)\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/OtBeg5eyEHU?start=49&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3>These are my notes from the video.<\/h3>\n<ul>\n<li>Even in early tech, people like using a little picture of themselves; customization.<\/li>\n<li>Use the 3 principles of UX: design, test, measure.\u00a0Test with real users.\u00a0Test before you launch.\u00a0Use prototypes. Remember your first design will be wrong.<\/li>\n<li>Don&#8217;t invent new terms to get respect for UX. Producing results will get you respect.<\/li>\n<li>People have limited brain capacity. Design accordingly.<\/li>\n<li>Usefulness = Utility + Usability. Without both, people will not use your product. AI\/Voice Interfaces don&#8217;t have much usefulness to increase adoption, yet. They must improve if they will succeed in the future.<\/li>\n<li>Remember that the web is really big and most people spend their time on other people&#8217;s sites. This means that user expectations keep changing and improving based on other people&#8217;s sites. Always keep improving.\u00a0Satisfaction is a matter of the relationship between what you get relative to what you expect.<\/li>\n<li>Remember that UX is about people.<\/li>\n<\/ul>\n<h4>From the presentation<\/h4>\n<p>In\u00a0his presentation, he put the following list, which you can find at this part of the video.\u00a0https:\/\/youtu.be\/OtBeg5eyEHU?t=783<\/p>\n<ul>\n<li>User centered design<\/li>\n<li>early = better<\/li>\n<li>more iterations = better<\/li>\n<li>low commitment \/ discount methods = better<\/li>\n<li>UX architecture &amp; UI details\u00a0both important<\/li>\n<\/ul>\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-gray-color has-text-color has-small-font-size\">Thanks to JB for pointing out a small typo!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I recently watched this quick video on the Immutable Rules of UX, 39min. Curious about what they are? Check out the video, or my notes below. These are my notes from the video. Even in early tech, people like using a little picture of themselves; customization. Use the 3 principles of UX: design, test, measure.\u00a0Test &hellip; <a href=\"https:\/\/alliwalk.com\/blog\/2019\/02\/notes-on-the-immutable-rules-of-ux-video\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Notes on &#8220;The Immutable Rules of UX&#8221; (video)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[494,320,386,33],"_links":{"self":[{"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/posts\/2564"}],"collection":[{"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/comments?post=2564"}],"version-history":[{"count":5,"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/posts\/2564\/revisions"}],"predecessor-version":[{"id":5093,"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/posts\/2564\/revisions\/5093"}],"wp:attachment":[{"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/media?parent=2564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/categories?post=2564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/tags?post=2564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}