{"id":3289,"date":"2018-04-18T13:59:57","date_gmt":"2018-04-18T19:59:57","guid":{"rendered":"https:\/\/alliwalk.com\/blog\/?p=3289"},"modified":"2020-06-14T12:01:24","modified_gmt":"2020-06-14T18:01:24","slug":"deep-dive-shipping","status":"publish","type":"post","link":"https:\/\/alliwalk.com\/blog\/2018\/04\/deep-dive-shipping\/","title":{"rendered":"e-Commerce Shipping Update: A Project Deep Dive"},"content":{"rendered":"<h1>Summary<\/h1>\n<p>By conducting UX research on competitors and examining the shopping journey, I\u00a0made a number of recommended changes to improve the user experience for international customers.<\/p>\n<ul>\n<li><strong>Role<\/strong>: UX\/UI Design and\u00a0UI Development<\/li>\n<li><strong>Design Tools:<\/strong> Sketch<\/li>\n<li><strong>Development IDE:<\/strong> Coda with HTML and CSS<\/li>\n<\/ul>\n<pre>My portfolio includes a quick overview of Adorama: <a href=\"https:\/\/alliwalk.com\/ux\/adorama\/\">alliwalk.com\/ux\/adorama\/<\/a><\/pre>\n<hr \/>\n<h2>Problem: Unhappy Customers<\/h2>\n<p>Adorama regularly shipped internationally, but many international customers were unhappy when they received their items.<\/p>\n<p class=\"p1\">The short answer is the site was not providing enough information about the fees associated with international shipping, leading to unhappy and expensive surprises.<\/p>\n<p>The business owners had only requested a change to the checkout page, which they felt would solve the problem. However, in order to provide the best user experience, I explored the shopping journey, from PDP to checkout, to find out where improvements could be made.<\/p>\n<hr \/>\n<h2>\u00a01. Research &amp;\u00a0Findings<\/h2>\n<p>I researched at least 30 websites to find out how other companies handled international and domestic shipping. I discovered that Adorama was solving a unique problem.<\/p>\n<p>Many online shopping sites <strong>do not<\/strong> offer international shipping, even to Canada. Of those that do, the vast majority provide a localized shopping experience, where product prices are displayed in the local currency and shipping destinations are restricted to a single country.<\/p>\n<p>I also discovered that many companies will also not allow customers to associate a US billing address with a Canadian shipping address, or vice-versa. They must both be Canadian (or American).<\/p>\n<hr \/>\n<h5>Shipping and Localization Examples<\/h5>\n<p>Sephora,\u00a0Overstock, Nordstrom, B&amp;H, JCPenny<\/p>\n<p>&nbsp;<\/p>\n<div id='gallery-1' class='gallery galleryid-3289 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.29.30-PM.png'><img width=\"840\" height=\"477\" src=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.29.30-PM-1024x581.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-2521\" srcset=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.29.30-PM-1024x581.png 1024w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.29.30-PM-300x170.png 300w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.29.30-PM-768x436.png 768w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.29.30-PM-1200x681.png 1200w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.29.30-PM.png 1364w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2521'>\n\t\t\t\tSephora offers Canadians a localized shopping experience.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.49.34-PM.png'><img width=\"840\" height=\"353\" src=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.49.34-PM-1024x430.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-2522\" srcset=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.49.34-PM-1024x430.png 1024w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.49.34-PM-300x126.png 300w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.49.34-PM-768x322.png 768w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.49.34-PM-1200x504.png 1200w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.49.34-PM.png 1370w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2522'>\n\t\t\t\tOverstock makes their Canadian localization page very obvious. \n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.25.32-PM.png'><img width=\"840\" height=\"464\" src=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.25.32-PM-1024x566.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-2518\" srcset=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.25.32-PM-1024x566.png 1024w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.25.32-PM-300x166.png 300w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.25.32-PM-768x425.png 768w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.25.32-PM-1200x664.png 1200w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.25.32-PM.png 1369w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2518'>\n\t\t\t\tNordstrom homepage features a link to shipping details. \n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-48-BH-Secure-Checkout_-https___www.bhphotovideo.com_bnh_controller_home.png'><img width=\"840\" height=\"805\" src=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-48-BH-Secure-Checkout_-https___www.bhphotovideo.com_bnh_controller_home-1024x981.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-2524\" srcset=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-48-BH-Secure-Checkout_-https___www.bhphotovideo.com_bnh_controller_home-1024x981.png 1024w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-48-BH-Secure-Checkout_-https___www.bhphotovideo.com_bnh_controller_home-300x287.png 300w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-48-BH-Secure-Checkout_-https___www.bhphotovideo.com_bnh_controller_home-768x736.png 768w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-48-BH-Secure-Checkout_-https___www.bhphotovideo.com_bnh_controller_home-1200x1149.png 1200w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-48-BH-Secure-Checkout_-https___www.bhphotovideo.com_bnh_controller_home.png 1328w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2524'>\n\t\t\t\tCompetitor B&#038;H clearly explains the differences in international shipping fees.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-33-JCPenney-I-Checko_-https___www.jcpenney.com_jsp_checkout_secure_checkout.jsp_-e1524017528538.png'><img width=\"668\" height=\"1024\" src=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-33-JCPenney-I-Checko_-https___www.jcpenney.com_jsp_checkout_secure_checkout.jsp_-e1524017528538-668x1024.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-1-2525\" srcset=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-33-JCPenney-I-Checko_-https___www.jcpenney.com_jsp_checkout_secure_checkout.jsp_-e1524017528538-668x1024.png 668w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-33-JCPenney-I-Checko_-https___www.jcpenney.com_jsp_checkout_secure_checkout.jsp_-e1524017528538-196x300.png 196w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-33-JCPenney-I-Checko_-https___www.jcpenney.com_jsp_checkout_secure_checkout.jsp_-e1524017528538-768x1177.png 768w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-33-JCPenney-I-Checko_-https___www.jcpenney.com_jsp_checkout_secure_checkout.jsp_-e1524017528538.png 1004w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-2525'>\n\t\t\t\tJC Penney does a good job explaining the choices between international shipping options. \n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p><strong>List of E-commerce sites reviewed: <\/strong><\/p>\n<p>OfficeDepot, IKEA, Sephora, Target, Overstock, REI, Williams Sonoma, Michaels, Sears, HomeGoods (doesn\u2019t ship), Shop.com, QVC, Macys, Nordstrom, Zappos, JCrew, JC Penny, GameStop, ebay, NewEgg, BestBuy, Walmart, Cars.com (no CAN), plus competitors (Abe&#8217;s of Maine, Keh, B&amp;H, RitzCamera, MPB, Samys, and BuyDig).<\/p>\n<h4>Conclusion<\/h4>\n<p>Adorama offered a unique, non-localized, multi-currency, and cross-country international shopping experience. Given the complexity of the problem, I felt a more comprehensive solution was more appropriate.<\/p>\n<hr \/>\n<h2>2. Design Patterns<\/h2>\n<p>Although I was solving a unique problem, I did uncover a few patterns that could be used on Adorama&#8217;s website:<\/p>\n<h3>A. Supportive Help Pages<\/h3>\n<p>For most sites, the best\u00a0place to look for shipping information was in the help pages, but Adorama&#8217;s help pages did not include all information about international shipping.<\/p>\n<p>In fact, while most international customers would only be able to select FedEx International Shipping, the help pages did not include any information about this shipping method.<\/p>\n<figure id=\"attachment_3827\" aria-describedby=\"caption-attachment-3827\" style=\"width: 757px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" class=\"wp-image-3827 size-full\" src=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/intl-orders-min-1.png\" alt=\"Screen shot of international shipping information on Adorama website\" width=\"757\" height=\"471\" srcset=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/intl-orders-min-1.png 757w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/intl-orders-min-1-300x187.png 300w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" \/><figcaption id=\"caption-attachment-3827\" class=\"wp-caption-text\">No FedEx shipping information on Adorama&#8217;s help pages.<\/figcaption><\/figure>\n<h3>B. Easy to Access Shipping Information<\/h3>\n<p>Competitors included shipping information well before checkout. For instance, Nordstrom advertises its shipping information in the header on the homepage.<\/p>\n<figure id=\"attachment_2518\" aria-describedby=\"caption-attachment-2518\" style=\"width: 840px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-2518 size-large\" src=\"http:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.25.32-PM-1024x566.png\" alt=\"\" width=\"840\" height=\"464\" srcset=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.25.32-PM-1024x566.png 1024w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.25.32-PM-300x166.png 300w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.25.32-PM-768x425.png 768w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.25.32-PM-1200x664.png 1200w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-9.25.32-PM.png 1369w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><figcaption id=\"caption-attachment-2518\" class=\"wp-caption-text\">Nordstrom homepage features a link to shipping details in the header.<\/figcaption><\/figure>\n<h3>C. Provide Clear &amp; Obvious International Shipping Information<\/h3>\n<p>For some websites, the international shipping rates were available when viewing\u00a0the cart.\u00a0JC Penney <i>(pictured)<\/i>, Nordstrom and Adorama competitor, B&amp;H <i>(pictured),<\/i> were good at this.<\/p>\n<figure id=\"attachment_2525\" aria-describedby=\"caption-attachment-2525\" style=\"width: 196px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" class=\"wp-image-2525 size-medium\" src=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-33-JCPenney-I-Checko_-https___www.jcpenney.com_jsp_checkout_secure_checkout.jsp_-e1524017528538-196x300.png\" alt=\"\" width=\"196\" height=\"300\" srcset=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-33-JCPenney-I-Checko_-https___www.jcpenney.com_jsp_checkout_secure_checkout.jsp_-e1524017528538-196x300.png 196w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-33-JCPenney-I-Checko_-https___www.jcpenney.com_jsp_checkout_secure_checkout.jsp_-e1524017528538-768x1177.png 768w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-33-JCPenney-I-Checko_-https___www.jcpenney.com_jsp_checkout_secure_checkout.jsp_-e1524017528538-668x1024.png 668w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-33-JCPenney-I-Checko_-https___www.jcpenney.com_jsp_checkout_secure_checkout.jsp_-e1524017528538.png 1004w\" sizes=\"(max-width: 196px) 85vw, 196px\" \/><figcaption id=\"caption-attachment-2525\" class=\"wp-caption-text\">JC Penney does a good job explaining the choices between international shipping options.<\/figcaption><\/figure>\n<figure id=\"attachment_2524\" aria-describedby=\"caption-attachment-2524\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" class=\"wp-image-2524 size-medium\" src=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-48-BH-Secure-Checkout_-https___www.bhphotovideo.com_bnh_controller_home-300x287.png\" alt=\"\" width=\"300\" height=\"287\" srcset=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-48-BH-Secure-Checkout_-https___www.bhphotovideo.com_bnh_controller_home-300x287.png 300w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-48-BH-Secure-Checkout_-https___www.bhphotovideo.com_bnh_controller_home-768x736.png 768w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-48-BH-Secure-Checkout_-https___www.bhphotovideo.com_bnh_controller_home-1024x981.png 1024w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-48-BH-Secure-Checkout_-https___www.bhphotovideo.com_bnh_controller_home-1200x1149.png 1200w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/FireShot-Capture-48-BH-Secure-Checkout_-https___www.bhphotovideo.com_bnh_controller_home.png 1328w\" sizes=\"(max-width: 300px) 85vw, 300px\" \/><figcaption id=\"caption-attachment-2524\" class=\"wp-caption-text\">B&amp;H clearly explains the differences in international shipping fees.<\/figcaption><\/figure>\n<h2><\/h2>\n<hr \/>\n<h2>3. Recommendations for User Workflow and Wireframes<\/h2>\n<p>After all the research and collecting design patterns, I started clarifying the user workflow and the wireframes, focusing on international shoppers. The workflow would\u00a0flow in the following order:<\/p>\n<h3>Help Pages<\/h3>\n<p>First the help pages, accessible via the footer, would need to be updated to include new language about FedEx International Shipping. This task was sent to the business owners to complete and finalize.<\/p>\n<div id='gallery-2' class='gallery galleryid-3289 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-1.png'><img width=\"300\" height=\"278\" src=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-1-300x278.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-2543\" srcset=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-1-300x278.png 300w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-1-768x713.png 768w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-1-1024x950.png 1024w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-1-1200x1113.png 1200w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-1.png 1301w\" sizes=\"(max-width: 300px) 85vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-2543'>\n\t\t\t\tUser scrolls to bottom of home page to footer for shipping information.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-2.png'><img width=\"300\" height=\"252\" src=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-2-300x252.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-2544\" srcset=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-2-300x252.png 300w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-2-768x646.png 768w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-2-1024x862.png 1024w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-2-1200x1010.png 1200w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-2.png 1301w\" sizes=\"(max-width: 300px) 85vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-2544'>\n\t\t\t\tUser locates link to &#8220;International Shipping&#8221; information.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-3_1.png'><img width=\"300\" height=\"225\" src=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-3_1-300x225.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-2-2545\" srcset=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-3_1-300x225.png 300w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-3_1-768x577.png 768w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-3_1-1024x769.png 1024w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-3_1-1200x901.png 1200w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-3_1.png 1301w\" sizes=\"(max-width: 300px) 85vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-2-2545'>\n\t\t\t\tFAQs on International shipping to be updated, to include better content on shipping fees.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h3>Product Pages<span style=\"color: #808080;\"><em> (Wireframes presented)<\/em><\/span><\/h3>\n<p>The next place customers would learn about shipping is on the product pages.\u00a0 The recommended\u00a0<strong>product page<\/strong> features improved language and tooltips, as well as an updated shipping information section.<\/p>\n<div id='gallery-3' class='gallery galleryid-3289 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-3.png'><img width=\"300\" height=\"242\" src=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-3-300x242.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-2546\" srcset=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-3-300x242.png 300w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-3-768x620.png 768w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-3-1024x827.png 1024w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-3-1200x969.png 1200w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-3.png 1494w\" sizes=\"(max-width: 300px) 85vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-2546'>\n\t\t\t\tUser locates area where shipping fees can be estimated.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-4.png'><img width=\"300\" height=\"244\" src=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-4-300x244.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-2547\" srcset=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-4-300x244.png 300w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-4-768x625.png 768w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-4-1024x833.png 1024w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-4-1200x977.png 1200w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-4.png 1494w\" sizes=\"(max-width: 300px) 85vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-2547'>\n\t\t\t\tIn the empty state of the estimation tool, the user enters shipping details, country and postal code &#8211; i.e., Canada.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-5.png'><img width=\"300\" height=\"245\" src=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-5-300x245.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-2548\" srcset=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-5-300x245.png 300w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-5-768x627.png 768w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-5-1024x836.png 1024w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-5-1200x979.png 1200w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-5.png 1494w\" sizes=\"(max-width: 300px) 85vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-2548'>\n\t\t\t\tResults for the shipping estimation tool provide cost estimates for shipping, based on destination. Canada shown here. \n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-6.png'><img width=\"300\" height=\"246\" src=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-6-300x246.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-2549\" srcset=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-6-300x246.png 300w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-6-768x631.png 768w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-6-1024x841.png 1024w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-6-1200x986.png 1200w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-6.png 1494w\" sizes=\"(max-width: 300px) 85vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-2549'>\n\t\t\t\tTooltips provide additional detail information about each shipping method.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-8.png'><img width=\"300\" height=\"244\" src=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-8-300x244.png\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-3-2550\" srcset=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-8-300x244.png 300w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-8-768x626.png 768w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-8-1024x834.png 1024w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-8-1200x978.png 1200w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Artboard-8.png 1494w\" sizes=\"(max-width: 300px) 85vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-3-2550'>\n\t\t\t\tUser adds product to their cart.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<h3>Cart and Checkout <span style=\"color: #999999;\">(Screenshots presented)<\/span><\/h3>\n<p>The final place for customers to learn about shipping fees.\u00a0 The recommended changes for the\u00a0<strong>cart and checkout pages<\/strong>\u00a0would include clarified shipping information, as well as an updated tooltip.<\/p>\n<div id='gallery-4' class='gallery galleryid-3289 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-10.24.30-PM.png'><img width=\"840\" height=\"467\" src=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-10.24.30-PM-1024x569.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-4-2529\" srcset=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-10.24.30-PM-1024x569.png 1024w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-10.24.30-PM-300x167.png 300w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-10.24.30-PM-768x427.png 768w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-10.24.30-PM-1200x667.png 1200w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-10.24.30-PM.png 1369w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-4-2529'>\n\t\t\t\tThis cart page is estimating shipping costs for a Canadian postal code.\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-10.28.01-PM.png'><img width=\"840\" height=\"471\" src=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-10.28.01-PM-1024x574.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" aria-describedby=\"gallery-4-2528\" srcset=\"https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-10.28.01-PM-1024x574.png 1024w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-10.28.01-PM-300x168.png 300w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-10.28.01-PM-768x430.png 768w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-10.28.01-PM-1200x673.png 1200w, https:\/\/alliwalk.com\/blog\/wp-content\/uploads\/2018\/04\/Screen-Shot-2018-04-17-at-10.28.01-PM.png 1372w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-4-2528'>\n\t\t\t\tThe checkout page shows shipping fees for a Canadian address.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<hr \/>\n<h2>UI\u00a0Development\u00a0&amp; Next Steps<\/h2>\n<p class=\"p1\">As a dual UX designer and UI developer, it was up to me to begin the implementation of changes to the cart and checkout pages.<\/p>\n<p>As of April 2018, only changes to the cart and checkout pages have been implemented. Additional development work will be created in May, or possibly June, for the product page modals.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>Thanks for visiting! Feel free to read my latest blog post, or if you came from my portfolio <a href=\"https:\/\/alliwalk.com\/ux\">head back there<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An in-depth look into an e-commerce update for an electronics retailer. The update focused on improving the international shopping experience by clarifying shipping information.<\/p>\n","protected":false},"author":1,"featured_media":3285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,3],"tags":[546,486,353],"_links":{"self":[{"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/posts\/3289"}],"collection":[{"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/comments?post=3289"}],"version-history":[{"count":21,"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/posts\/3289\/revisions"}],"predecessor-version":[{"id":4906,"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/posts\/3289\/revisions\/4906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/media\/3285"}],"wp:attachment":[{"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/media?parent=3289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/categories?post=3289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alliwalk.com\/blog\/wp-json\/wp\/v2\/tags?post=3289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}