SAAS, Business applications

NYC

Email Marketing Tool Upgrade

Reinventing an email marketing tool to improve how businesses connect with their audiences.

decorative image for Infogroup

Project Overview

Company/Agency:
Infogroup
Title:
UX/UI Product Designer
Timeline:
About 3-6 months
Design Tools:
Illustrator

Problem / Solution

Infogroup, (now Data Axle), provided analytics and marketing services, plus access to continuously updated business and consumer databases. While their solutions aimed to help customers to create effective email marketing campaigns, they were having the opposite outcome. This negatively impacted the mission and reputation of Infogroup.

Solving this problem took place across two phases focused on overhauling the workflow and the user interface, from selecting a template to final customizations. A final phase focused on email notifications, aiming to standardize information, set customer expectations, and promote other products.

Role

I researched competitors to identify design and functional patterns among similar tools. I created high-end wireframes in Illustrator for every aspect of the marketing tools, except for one step in the design flow in which I supervised the work of another designer.

Outcomes & Takeaways

The product was released as the Email Campaign Builder. The new designs helped customers make better design decisions, which led to better designs. These improved designs were more competitive and helped improve the company’s brand.

Example 1: Template gallery with curated layouts and styles by industry and function.

Example 2: Create structure with layout modules.

Example 3: Wireframe example for image cropping during content editing step.

Example 4: Error checking prompt