Creating Design Tools
For Small Business and Enterprise


At Infogroup, I developed the user experience for products used by small businesses and enterprise, to acquire and market to new customers.

InfoUSA and Salesgenie
Business applications, SaaS
UI research, Product & UI design

decorative image for Infogroup

About Infogroup

Data and Marketing Services

Infogroup is a provider of data and data‐driven marketing services for small and enterprise businesses, as well as non‑profit, government, and other organizations.

InfoUSA and Salesgenie provide on‑demand and SaaS access to marketing data and services for small, medium, and enterprise businesses.

Products include business and consumer lists, and CRM and lead management.

Dual Business Applications

On multiple projects, I contributed to the design and user experience of both InfoUSA and Salesgenie.

Image of InfoUSA


Target audience: This product is for businesses that need to buy one or two lists at a time.

Image of Salesgenie


Target audience: Salesgenie is for businesses needing regular access to marketing data. Salesgenie is a subscription-only product.

Email Marketing Builder

For one project, I redesigned SaaS tools used by small businesses to build email templates for marketing campaigns.

Watch to learn more about Email Builder.


Many of our customers were having difficulty creating appealing email campaigns. Some of our customers lacked technical abilities; the tools were too difficult. The end result was unappealing designs that hurt the Infogroup brand.


To create design tools that were easy to use, I researched competitors to find common design patterns. I made special note of those that did not need much skill or design knowledge to use.


The workflow and the framework of the email builder were rebuilt. This included an updated template gallery, a WYSIWYG editor, and new UI elements.

Users could now design attractive email templates in a logical and sequential order.


The product was released as the Email Campaign Builder, available for both InfoUSA and Salesgenie customers.

High ‐ Fidelity Wireframes

Gallery of Design

Design Phases

Each step below represents a new design phase in the project. My role was to design or supervise the design of each set of wireframes.

1. Select Template Users start their email design by selecting a template from the gallery. Templates are organized by industry and type.

2. Customize Layout In this step, the layout could be further refined. Users customize layout by rearranging or removing content modules, using a drag‐and‐drop user interaction.

3. Select Color Theme Next add color. Users select a color theme in coordinated palettes.

4. Add Content To customize content, simply click and edit with context menus.