The goal for this project was to migrate our retail client’s e-commerce sites to a new backend platform while shaping the design and user experience.
The client was a multinational, fashion holding company. Their three brands specialized in luxury apparel, as well as shoes, handbags, and accessories.
- 6-7 months
- New York City
- Publicis Sapient
- Sketch, MS Teams, InVision
My role was as a Sr UX Designer, and I worked on a team of 5, including creative directors, visual designers, and UX. I conducted competitive research, created wireframes, sitemaps, and other tasks.
The first phase (6-8 weeks) focused on gathering examples of best practices and conventions within UX for e-commerce and luxury retail. The second phase (4 months) focused on developing wireframes to document functionality.
E-Commerce UX Research
In phase 1, I gathered best practices in e-commerce UX research.
My work included collecting example screenshots from competitor websites, as well as reviewing aspects of their information architecture, and creating an animated demo.
At the end of phase 1, the team presented our work to the client, as best practice options.