Luxury Retail

e-Commerce Redesign
for Luxury Retailers

NYC/Remote

By using research on best practices, and incorporating knowledge of design systems and information architecture, I collaboratively redesigned the e‑commerce experience of three luxury retailers.

  • Role: UX Research and Design
  • Type: e-Commerce
  • Industry: Luxury, Retail

decorative image for luxury retail

About the Assignment

Business management consulting

I was engaged with Publicis Sapient as a Sr UX designer. Our core design team consisted of 5.

Publicis Sapient defines itself as a “digital business transformation company”. There are offices in North America, the Asia-Pacific region, Europe, and the UAE. Its headquarters are in Boston, MA.

Client Profile

The retailer is a multi-national, luxury fashion holding company. The three company brands specialize in luxury fashion retail, including shoes, handbags, and accessories.

Woman shopping for high-heeled shoes
A case of men's watches
A case of men's watches

Redesigning the e-Commerce Experience of a Luxury Retailer

The project was completed in two phases. The first phase was focused on gathering best practices in e‑commerce. In the second phase, we carried over our learnings into the design of the new sites. We solved new design issues and addressed specific product requirements.

The solutions also needed to be ‘mobile first’ — all designs were completed for desktop and mobile. I worked on a core team of five designers.

Screen shot of Baymard Institute website

UX Research

In phase one, I gathered e‑commerce best practices from sites like Baymard Institute (pictured) or NNG.com. I also created a demo in Keynote to explore solutions to a specific design problem.

Design Sprints

In phase two, I created wireframes and workflows in 2-week sprint cycles, working closely with other members of the team.

Building a Design System — Initiative and Collaboration

In Phase 2, the client surprised the visual design team with a request to start building a design system.

The request created an unexpected challenge for the team. I wasn't tasked with this effort, but I had knowledge that could help.

I thought about the design systems I've used in the past, like Bootstrap.

I created a deconstructed concept of a design system, to demonstrate how the pieces fit together.

The outcome of my work was the design team was able to use my document in establishing a base for the design system.

At the end of the sprint, UX and visual design presented our concepts together.

Bootstrap framework

Bootstrap design system

Tachyons framework

This site is built with the Tachyons design system.