Luxury Retail

e-Commerce Redesign
for Luxury Retailers

NYC/Remote

As a freelance UX Designer for Publicis Sapient, I worked with a small team to redesign the e-commerce website of a luxury retail client.

  • Role: UX Research and Design
  • Client: Tapestry
  • Industry: Luxury, Retail

decorative image for luxury retail

Publicis Sapient

Business management consultant

Publicis Sapient defines itself as a “digital business transformation company”. There are offices in North America, the Asia-Pacific region, Europe, and the UAE. Its headquarters are in Boston, MA.

Client Profile: Tapestry, Inc.

Tapestry, Inc. is an American multi-national, luxury fashion holding company. Tapestry is the parent company of three major brands: Coach New York, Kate Spade New York and Stuart Weitzman.

Based in NYC in Hudson Yards.

Image of Kate Spade product page
  • Kate Spade
Image of Coach list page
  • Coach

Two-Phased Approach

The goal of this project was to redesign the e-commerce sites for Tapestry, Inc, starting with Stuart Weitzman. The sites would be migrating to a new backend platform.

Screen shot of Baymard Institute website

E-commerce best practices from Baymard Institute. View more about this project in the deep dive, below.

Challenge

The challenge for the design team was that two other Tapestry brands, Coach and Kate Spade, would also be migrating. Solutions needed to work for all three. And they needed to be “mobile-first”.

Team

I reported to the Associate Creative Director (UX). Other team members included the Design Director (Visual design), and two art directors. The project manager was the final core member of our team.

Phases of Work

Our work was completed in 2 phases. In phase 1, we focused on identifying best practices using resouces like Baymard Institute. In phase 2, we focused on completing the design across several sprints.