Heineken Summer “Cities” Campaign
This experience map, site map, and wireframes supported the AR campaign for the Heineken’s “Summer Cities” bottle campaign. The initial map provides an overview of the main aspects of the campaign and their sequence of steps. This map was presented to the client and used internally for presentations.
The site map provides a view of the architecture of the main navigation for the AR app. The wireframes show example set-up screens within the app (ex: Terms of Service, sign-up, etc). The final image is from the YouTube promo, which can be found at https://youtu.be/Bbo2kRZfvEQ.
- Company/Agency:
- Geometry Global
- Role:
- UX Architect
- Timeline:
- About 2-4 months
- Tools:
- OmniGraffle
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Weight Watchers AR Experience Map
I created these maps to help align the client and the creative team on a conceptual pitch for an AR game played on your smartphone, which was meant to activate customers into sign ups.
The first map provides context to help provide alignment on where the game fits into the user's end-to-end experience from the direct mail touchpoint to the offline response to the game. The second map helps provide an overview of the actual rounds of game play using the AR app, an expansion of column 3 in the first map.
- Company/Agency:
- Geometry Global
- Role:
- UX Architect
- Timeline:
- About 1 week
- Tools:
- OmniGraffle
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Heineken + Spotify Experience Map
The project was a proposed collaboration between Spotify and Heineken, as Heineken is a regular sponsor of music festivals. The map helped to provide alignment on how customers could engage with Heineken on Spotify and in concerts (such as Coachella). Following the map, I created wireframes for contest pages.
- Company/Agency:
- Geometry Global
- Role:
- UX Architect
- Timeline:
- About 1-2 weeks
- Tools:
- OmniGraffle
Proto-Personas for All-Terrain Vehicles
Our task was to create a responsive sales websites for a maker of all-terrain vehicles (ATVs) for snow and water recreation, among other transportation products. The UX team worked together to brainstorm each persona. I transformed the brainstorms into about 4 proto-personas in OmniGraffle, with input from other UX team members. The personas were sent to the client for validation and feedback.
- Company/Agency:
- Geometry Global
- Role:
- UX Architect
- Timeline:
- About 1-2 weeks
- Tools:
- OmniGraffle
My Account Experience Maps
The goal of this project was to introduce design updates to our client’s e-commerce sites during a CMS migration.
I created experience maps to help visualize the workflows of specific cases within the user account functions, such as tracking orders or resetting passwords. These were functional workflows that helped the team understand the requirements in a way that text requirements would not.
Additional information about this project is available at E‑Commerce Redesign for Luxury Retail.
- Company/Agency:
- Publicis Sapient
- Role:
- UX Designer
- Tools:
- Sketch
Mapping my account activities
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Personas for UX Audit
The goal of this project was to complete a comprehensive audit of the client’s software — a web-based, event planning and attendee management platform within Conde Nast. I conducted interviews with stakeholders to define personas by roles, goals, and tasks.
Additional information about this project, which also included a competitive review and heuristic evaluation, is available at UX evaluation of guest management.
- Company/Agency:
- DOOR3
- Role:
- UX Designer
- Tools:
- Google Slides
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Sitemap for InfoUSA CMS Migration
InfoUSA planned a move to a CMS, during a larger SEO initiative. I created a sitemap based on the current website and future needs of the site. Corresponding with the sitemap were high-level page templates, featuring a variety of page-column combinations — as well as a basic module library. Different page types, as indicated by color, received different templates. This was an entirely internal project.
- Company/Agency:
- Infogroup
- Role:
- UX/UI Product Design
- Timeline:
- About 2-3 months
- Tools:
- InDesign
