This is the website for Allison Walker. User Experience Designer. Cat owner. INFP. Interests in British TV, world news and affairs, fermented drinks and foods, Japanese and Swedish interiors, and farm animals (but not really cows). I am most inspired when I am learning something new.
I combine design thinking and best practices in user‑centered design to transform requirements and achieve business goals. Currently based in NYC, I work for businesses and non-profits on a variety of interactive projects.
My process is to apply user research, information architecture, interaction design, and usability testing to create experiences that solve problems for organizations and the people they serve.
The projects below represent a cross-section of work, across a variety industries, from in-house business teams, to advertising agencies, to non-profits. In general, I am attracted to the design of web-based applications, responsive web-apps and sites, mobile apps, device UIs, digital‑to‑physical experiences, and creative technology integrations.
Web-based Application · Interaction Design · Information Architecture · Wireframes · Usability Testing · Illustrator · Photoshop
Feature integration for the Salesgenie web‐based product. Salesgenie is a subscription‐only, enterprise sales and marketing tool for small business owners. The new features were designed to help sales teams better manage their sales leads.
Web-based Application · Interaction Design · Information Architecture · Wireframes · Illustrator
This project was a redesign of an existing email campaign builder. The goal of this project was to help Salesgenie customers build attractive, email templates for their email marketing campaigns without technical knowledge of HTML or coding.
iOS App · Mobile · Information Architecture · Experience Maps · Work Flow · OmniGraffle
This was an iOS project created for Dreft. As stated on the YouTube page:
The Dreft® Amazing Baby Days app lets you collect and cherish every amazing moment of your baby’s journey. Capture photos and mark milestones right from your iPhone® or iPad® to create your digital baby book. You can then share your personalized baby book with friends and family.The app provided a daily tip activity for new moms during the first year.
Information Architecture · Wireframes · Competitive Research · e‑Commerce · InDesign
Redesign project for the global relaunch of Soul Electronics, prior to the release of a lifestyle product line.
Mobile · Information Architecture · Experience Maps · Work Flow · OmniGraffle
This was mobile project for the Heineken Cities campaign. The goal of this part of the campaign was encourage Heineken’s market to engage with the product by using an augmented reality app to enter a contest.
More projects are available on Coroflot.