UX Portfolio
Allison Walker
Collaborative designer with agency and in-house experience. Versatile expertise in e-commerce and enterprise UX.
hello@alliwalk.com · linkedin.com/in/alliwalk
I was continually impressed by Allison's ability to adapt and innovate, delivering thought-provoking concepts that were often beyond the expectations of the problem at hand, but pointed clients to future solutions.
— Assoc Creative Dir, Huge
Her UX work incorporated a variety of paths, often being one step ahead of client requests. The client was incredibly happy with the engagement, and internally the project was financially successful.
— Assoc Dir, Program, Huge
Work
Agency and in-house UX across e-commerce, enterprise, and internal tools — from consumer retail to B2B sales products, financial operations to brand experience.
Case studies
Sales Prospecting & Lead Management Tool
Designing new features to help SMBs manage and qualify leads within an all-in-one prospecting workflow.
Luxury Retail E‑Commerce Redesign
Research and responsive design for premium fashion sites during a CMS and backend migration.
Student Athletics e‑Commerce Redesign
Targeted design improvements to increase average order value and streamline the team shopping experience.
Work samples
Event Management Software Audit
Comprehensive UX audit of an attendee management platform, including personas, competitive review, and heuristic evaluation.
Internal Resource Management Portal
Helping HR, Operations, and Resource Management teams track hiring activity across a global agency.
Email Marketing Tool Upgrade
Redesigning an email marketing tool to streamline how businesses build, segment, and send campaigns.
Cloud-Based Financial Operations Redesign
Modernizing a fintech product's interface and information architecture to support its first enterprise client.
Experience Maps & Other UX Deliverables
A collection of UX documentation across multiple projects and clients (including workflows, sitemaps, personas, wireframes).
I’ve helped find the best solution for many types of businesses and organizations.
Google for Education
Google Admob
Chrome
Hublot
Clover
Vanguard
Conde Nast
ExxonMobil
Geofacets
Pepperidge Farm, Goldfish
Novartis, Xolair.com
Bombardier Recreational Products
Bayer
Unilever
Heineken
Salesgenie
FinTech
Artstor
Chevron Corporation
Lexmark
Skills & Experience
User Research
- Interviewing
- Asking unbiased questions to generate insights from users.
- Contextual Inquiry
- Using observation to understand user needs in a natural setting.
- Personas
- Developing archetypes of users for product or service development.
- Usability Testing
- Creating test plans for in-person testing, and moderation.
- Competitive Analysis
- Gathering design insights from direct competitors or within an industry.
- Heuristic Evaluation
- Evaluating a product based on usability principles.
Design
- Sketching & Ideation
- Brainstorming and rapid ideation of ideas.
- Information Architecture
- Developing structure, navigation and organization of an experience.
- Flows
- Producing diagrams or maps to capture the flow of an experience in part or whole.
- Responsive Design
- Designing layouts for desktop, mobile, or other screens and inputs.
- Annotations & Specifications
- Creating the interaction and functional specifications for development implementation.
- Visual
- Defining layout, hierarchy, and information design for clear and meaningful interfaces.
- Prototyping
- Exploration of interactive experience using low and high fidelity tools, plus HTML and CSS.
Technical
- Applied/Proficient
- CSS, HTML, Git, web performance optimization, JavaScript foundations, responsive web design, accessibility, CSS frameworks.
- Eager Enthusiast
- Angular, Python, MySQL, jQuery, R, OpenFrameworks, Processing, MaxMSP, Arduino, Lean/Kanban.
- Achievements
- Mobile Web Specialist, Nanodegree
- Udacity (2018-2019)
- Responsive Web Design, Developer Certificate
- FreeCodeCamp (2019)
About Allison
I apply user-centered design principles to make complex systems intuitive for non-technical users and more efficient for advanced ones.
I enjoy being hands-on and digging into the details of complex functionality, bringing a thoughtful and forward-thinking approach to every solution I recommend.
My favorite projects are those in which design, business, and technical teams are mutually focused on achieving solutions collaboratively — and can share in a successful outcome together.
Find me on LinkedIn.
Clockwise from top-left: annotated wireframes for admin screens, sketches for e-commerce update, sketch for reminder widget.
Team Feedback
Feedback from my teammates and performance reviews:
- Organized
- Collaborative
- Methodical thinker
- Meticulous — Impeccable attention to detail
- Good at being on both sides of the fence at once
- Full of smart ideas, but not too committed to any of them
Excerpts from peer feedback and annual reviews.
You can read a few comments here or on LinkedIn:
Allison in particular played a large role in guiding our UX recommendations. She even went above and beyond to offer ideas for new concepts and features that the team should consider. She definitely showcased her ability to understand client needs and develop recommendations accordingly….
Allison excelled in handling shifting expectations and adapting…. She seamlessly linked our recommendations across project phases, resulting in a cohesive recommendation from start to finish.
— Assoc Dir, Program, Huge
Allison dove right in with our product team to help dissect the prototype, surfaced questions on where functionality didn't make sense or could be improved, and helped get our team setup and client-ready to walk through the prototype in great detail.
— Assoc Creative Dir, Huge
My experience working with Allison was great, she owns her UX design work and presents clearly to the client. She also cares to collaborate with the internal team, across disciplines to understand more of the overall project. Allison is also quite organized and very detailed while exploring options for a solution.
— Sr Product Manager, Huge
Her work ethic is stellar, and her passion for her work was so infectious that it sparked an interest for me in learning more about UX myself.
— Resource Mgmt, Geometry Global
Allison is a pleasure to work with…a valuable contributor to our team…a thoughtful and detail oriented UX designer with a strong understanding of content systems, research, and working with requirements.
— Experience Design Assoc Creative Dir, Publicis Sapient
She is detail-oriented in requirements and data gathering and can analyze and present the information well to leadership. She demonstrated hard work, patience and dedication while completing this large task in a short timeframe.
— Business analyst, Chevron
While Allison was a member of my team she demonstrated a sterling work ethic and an amazing capability for observation and analysis.
— Team Lead, Lexmark
Finally, the last thing I want to mention is how you didn't let the current state constrain you. It's easy to do that…but you found ways to push the boundaries of what's possible and to diplomatically push back when needed. Kudos to you for strong leadership throughout.
— VP, Strategy, Huge -- Read the full quote
Colophon
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