UX Portfolio

Allison Walker

UX Designer balancing multiple perspectives to help product teams navigate shifting priorities, align diverse stakeholders, innovate beyond design constraints, and deliver client-ready solutions.

Bringing a meticulous and low-ego approach to utility-driven UX — from e-commerce to enterprise software and internal tools.

I was continually impressed by Allison's ability to adapt and innovate, delivering thought-provoking concepts that were often beyond the expectations of the problem at hand, but pointed clients to future solutions. — Assoc Creative Dir, Huge

Her UX work incorporated a variety of paths, often being one step ahead of client requests. The client was incredibly happy with the engagement, and internally the project was financially successful. — Assoc Dir, Program, Huge

Work

Explore agency and in-house UX work across complex platforms, consumer & niche brands, and institutional tech B2B.

Case studies

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Sales Prospecting & Lead Management Tool

Designing new features to help SMBs find, sort, and qualify sales leads in an all-in-one prospecting tool.

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Luxury Retail E‑Commerce Redesign

Research and responsive design for three premium fashion sites during a CMS and backend migration.

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Student Athletics e‑Commerce Redesign

Targeted design improvements to increase average order value and streamline the team shopping experience.

Work samples

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Event Management Software Audit

A top-to-bottom UX audit of an event setup and guest tracking app built for an internal client services team.

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Internal Resource Management Portal

Helping HR, Operations, and Resource Management teams track hiring activity across a global agency.

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Email Marketing Tool Upgrade

Redesigning an email marketing tool to streamline how businesses build, segment, and send campaigns.

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Cloud-Based Financial Operations Redesign

Modernizing a fintech product's interface and information architecture to support its first enterprise client.

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Experience Maps & Other UX Deliverables

A collection of UX documentation across multiple projects and clients (including workflows, sitemaps, personas, wireframes).

Brands & Companies

Global enterprises, consumer & niche brands, and institutional & tech B2B — a few of the places I’ve worked with.

Google for Education

Google Admob

Chrome

Hublot

Clover

Vanguard

Conde Nast

ExxonMobil

Geofacets

Pepperidge Farm, Goldfish

Novartis, Xolair.com

Bombardier Recreational Products

Bayer

Unilever

Heineken

Salesgenie

FinTech

Artstor

Chevron Corporation

Lexmark

About Allison

My work spans agency and in-house environments, contributing to on-time product launches, improved product decisions, and client engagements that grow into long-term partnerships.

As a methodical thinker, I approach design problems with a low-ego mindset — holding multiple perspectives at once while focusing on ideas that work rather than holding onto specific solutions.

I enjoy hands-on execution and digging into the details of complex functionality. Colleagues describe me as meticulous about details and collaborative with partners, staying one step ahead of what teams and clients need.

My favorite projects are those where design, business, and engineering teams are aligned around the same goal — and can share in a successful outcome together.

Find me on LinkedIn.

Clockwise from top-left: annotated wireframes for admin screens, sketches for e-commerce update, sketch for reminder widget.

Skills & Experience

Practices, tools, and technologies I’ve applied over the past five years.

User Research

Interviewing: Asking unbiased questions to generate insights from users.
Personas: Developing archetypes of users for product or service development.
Usability Testing: Creating test plans and moderating usability testing sessions.
Competitive/Landscape Analysis: Gathering design insights from direct competitors or within an industry.
Heuristic Evaluation: Evaluating a product based on usability principles.

Design

Information Architecture: Developing structure, navigation and organization of an experience.
Flows: Producing diagrams or maps to capture the flow of an experience in part or whole.
Responsive Design: Designing layouts for desktop, mobile, or other screens and inputs.
Composition: Defining layout, hierarchy, and information design for clear and meaningful interfaces.
Annotations & Specifications: Creating the interaction and functional specifications for development implementation.

Technical / Collaboration

Tools: Figma, Sketch, Illustrator, InDesign, Google Workspace, Jira, Miro, FigJam

Planning & Collaboration: Roadmapping, Estimating, Requirements refinement, Technical feasibility review.

Applied/Proficient: HTML, CSS, Git, Github, web performance optimization, JavaScript foundations, accessibility, CSS frameworks.

Achievements
Mobile Web Specialist, Nanodegree: Udacity (2018-2019)
Responsive Web Design, Developer Certificate: FreeCodeCamp (2019)

Testimonials

Real feedback from people I’ve worked with across multiple projects and companies.

Additional feedback on LinkedIn.

Stakeholder Advocacy

Allison in particular played a large role in guiding our UX recommendations. She even went above and beyond to offer ideas for new concepts and features that the team should consider. She definitely showcased her ability to understand client needs and develop recommendations accordingly.

— Assoc Dir, Program, Huge

Handling Ambiguity

At times, it was challenging to address the client's needs because they had shifting priorities. Allison excelled in handling shifting expectations and adapting to the latest project ask.

— Assoc Dir, Program, Huge

Client-Readiness

Allison dove right in with our product team to help dissect the prototype, surfaced questions on where functionality didn't make sense or could be improved, and helped get our team setup and client-ready to walk through the prototype in great detail.

— Assoc Creative Dir, Huge

Takes Ownership

My experience working with Allison was great, she owns her UX design work and presents clearly to the client. She also cares to collaborate with the internal team, across disciplines to understand more of the overall project.

— Sr Product Manager, Huge

Professionalism & Work Ethic

While Allison was a member of my team she demonstrated a sterling work ethic and an amazing capability for observation and analysis. Allison worked with a complete professionalism that allowed her to completely fulfill her duties... I highly recommend Allison as a productive and insightful worker.

— Team Lead, Lexmark

Design Leadership

Finally, the last thing I want to mention is how you didn't let the current state constrain you. It's easy to do that...but you found ways to push the boundaries of what's possible and to diplomatically push back when needed. Kudos to you for strong leadership throughout.

— VP, Strategy, Huge Read the full quote from the BSN project.

Passion for UX

Her work ethic is stellar, and her passion for her work was so infectious that it sparked an interest for me in learning more about UX myself.

— Resource Mgmt, Geometry Global

Organized Under Pressure

She is detail-oriented in requirements and data gathering and can analyze and present the information well to leadership. She demonstrated hard work, patience and dedication while completing this large task in a short timeframe.

— Business Analyst, Chevron

Attention to Detail

A thoughtful and detail oriented UX designer with a strong understanding of content systems, research, and working with requirements.

— Experience Design Assoc Creative Dir, Publicis Sapient

Additional strengths recognized in performance reviews

Organized
Collaborative
Methodical thinker
Ideas without ego
Meticulous — Impeccable attention to detail
Meticulous
Impeccable attention to detail
Holds multiple perspectives at once

Colophon

This website was designed and coded by me. Find out more on the Colophon.