UX Portfolio
Allison Walker
A collaborative, versatile, and adaptable designer, with diverse project and industry experience. More about me.
hello@alliwalk.com · linkedin.com/in/alliwalk
I was continually impressed by Allison's ability to adapt and innovate, delivering thought-provoking concepts that were often beyond the expectations of the problem at hand, but pointed clients to future solutions.
— Assoc Creative Dir, Huge
Her UX work incorporated a variety of paths, often being one step ahead of client requests. The client was incredibly happy with the engagement, and internally the project was financially successful.
— Assoc Dir, Program, Huge
Work
These brief project overviews and work samples represent solutions for a broad range of experiences — from in-house to agency, business to consumer, desktop to mobile. (Images may be limited for confidentiality).

E-Commerce Redesign for Luxury Retail
Research and design of premium fashion, e-commerce websites for responsive CMS and backend migration.
6-7 months

UX Audit of Guest Management Software
Overview of a UX audit for event planning and attendee management software.
12 weeks

Tools for Prospecting and Lead Management
Usability testing for a collaborative sales tool helped re-prioritize the design strategy towards prospecting.
6-10 weeks

Student Athletics e-Commerce Redesign
Delivering a best-in-class user experience for coaches and teams.
2022

Email Marketing Tool Upgrade
Reinventing an email marketing tool to improve how businesses connect with their audiences.
3-6 months

Resource Management Portal
Helping internal teams in HR, Operations Management, and Resource Management keep track of hiring activity.
3-6 months

UX Redesign for Cloud-Based Financial Processing
Long overdue redesign of a cloud-based financial processing and notifications application.
6-10 weeks

Experience Maps, Personas
Experience maps, personas, and other UX documentation across a variety of projects and roles.
I’ve helped find the best solution for many types of businesses and organizations.
- Company
- Google for Education
- Company
- Google Admob
- Company
- Chrome
- Company
- Hublot
- Company
- Clover
- Company
- Vanguard
- Company
- Conde Nast
- Company
- ExxonMobil
- Company
- Geofacets
- Company
- Pepperidge Farm, Goldfish
- Company
- Novartis, Xolair.com
- Company
- Bombardier Recreational Products
- Company
- Bayer
- Company
- Unilever
- Company
- Heineken
- Company
- Salesgenie
- Company
- FinTech
- Company
- Artstor
- Company
- Chevron Corporation
- Company
- Lexmark
Skills & Experience
User Research
- Interviewing
- Asking unbiased questions to generate insights from users.
- Contextual Inquiry
- Using observation to understand user needs in a natural setting.
- Personas
- Developing archetypes of users for product or service development.
- Usability Testing
- Creating test plans for in-person testing, and moderation.
- Competitive Analysis
- Gathering design insights from direct competitors or within an industry.
- Heuristic Evaluation
- Evaluating a product based on usability principles.
Design
- Sketching & Ideation
- Brainstorming and rapid ideation of ideas.
- Information Architecture
- Developing structure, navigation and organization of an experience.
- Flows
- Producing diagrams or maps to capture the flow of an experience in part or whole.
- Responsive Design
- Designing layouts for desktop, mobile, or other screens and inputs.
- Annotations & Specifications
- Creating the interaction and functional specifications for development implementation.
- Visual
- Defining layout, hierarchy, and information design for clear and meaningful interfaces.
- Prototyping
- Exploration of interactive experience using low and high fidelity tools, plus HTML and CSS.
Technical
- Applied/Proficient
- CSS, HTML, Git, web performance optimization, JavaScript foundations, responsive web design, accessibility, CSS frameworks.
- Eager Enthusiast
- Angular, Python, MySQL, jQuery, R, OpenFrameworks, Processing, MaxMSP, Arduino, Lean/Kanban.
-
Achievements
- Mobile Web Specialist, Nanodegree
- Udacity (2018-2019)
- Responsive Web Design, Developer Certificate
- FreeCodeCamp (2019)
About Allison
I use principles of user-centered design to help make complex systems easier for non-technical users, and technical systems more efficient for advanced users.
I enjoy being hands-on and digging into the details of complex functionality. I aim to take a thoughful and forward-thinking approach when recommending solutions.
My favorite projects are those in which design, business, and technical teams are mutually focused on achieving solutions collaboratively — and can share in a successful outcome together.

Clockwise from top-left: annotated wireframes for admin screens, sketches for e-commerce update, sketch for reminder widget.
Team Feedback
Here are six things my teammates would say about me:
- Organized
- Collaborative
- Methodical thinker
- Meticulous — impeccable attention to detail
- Good at being on both sides of the fence at once
- Full of smart ideas…not too committed to any of them
You can read a few comments here or on LinkedIn:
Allison in particular played a large role in guiding our UX recommendations. She even went above and beyond to offer ideas for new concepts and features that the team should consider. She definitely showcased her ability to understand client needs and develop recommendations accordingly….
Allison excelled in handling shifting expectations and adapting…. She seamlessly linked our recommendations across project phases, resulting in a cohesive recommendation from start to finish.
— Assoc Dir, Program, Huge
Allison dove right in with our product team to help dissect the prototype, surfaced questions on where functionality didn't make sense or could be improved, and helped get our team setup and client-ready to walk through the prototype in great detail.
— Assoc Creative Dir, Huge
My experience working with Allison was great, she owns her UX design work and presents clearly to the client. She also cares to collaborate with the internal team, across disciplines to understand more of the overall project. Allison is also quite organized and very detailed while exploring options for a solution.
— Sr Product Manager, Huge
Her work ethic is stellar, and her passion for her work was so infectious that it sparked an interest for me in learning more about UX myself.
— Resource Mgmt, Geometry Global
Allison is a pleasure to work with…a valuable contributor to our team…a thoughtful and detail oriented UX designer with a strong understanding of content systems, research, and working with requirements.
— Experience Design Assoc Creative Dir, Publicis Sapient
She is detail-oriented in requirements and data gathering and can analyze and present the information well to leadership. She demonstrated hard work, patience and dedication while completing this large task in a short timeframe.
— Business analyst, Chevron
While Allison was a member of my team she demonstrated a sterling work ethic and an amazing capability for observation and analysis.
— Team Lead, Lexmark
Finally, the last thing I want to mention is how you didn't let the current state constrain you. It's easy to do that…but you found ways to push the boundaries of what's possible and to diplomatically push back when needed. Kudos to you for strong leadership throughout.
— VP, Strategy, Huge -- Read the full quote
Education
In addition to my undergraduate and graduate degrees, I've completed hundreds of hours of in-person and online continuing education, covering topics from introductory finance, front-end development, typography, to the history of China.
I remain committed to self-improvement and growth, and frequently pursue enrichment opportunities to expand my knowledge and skills.
My experiences have provided me with a perspective that helps me keep my interests wide, and keep an open-mind to alternative sources of solutions and creative ideas.
Colophon
This website was designed and coded by me. Find out more on the Colophon.