Heineken Summer “Cities” Campaign
The Heineken account team was producing an AR experience for Heineken’s “Summer Cities” bottle campaign. I created this experience map to demonstrate the plan for the campaign. This map was presented to the client and used internally for presentations. In addition to the map, I created mobile wireframes and flows of the game experience.
Promo video is available at: https://youtu.be/Bbo2kRZfvEQ
- Company/Agency:
- Geometry Global
- Role:
- UX Architect
- Timeline:
- About 2-4 months
- Tools:
- OmniGraffle
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Weight Watchers AR Experience Map
The creative team was pitching a concept to the client, but having difficulty expressing all the steps required. The concept was an AR game played on your smartphone. I created these maps to show the full experience sequence (Map 1) and game play (Map 2). The concept ultimately did not get picked up by the client.
- Company/Agency:
- Geometry Global
- Role:
- UX Architect
- Timeline:
- About 1 week
- Tools:
- OmniGraffle
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Heineken + Spotify Experience Map
Heineken is a regular sponsor of music festivals, which are popular among their target audience. The project was a proposed collaboration between Spotify and Heineken: customers could engage with Heineken on Spotify and in concerts, such as Coachella. In addition to the map, I created wireframes for contest pages.
- Company/Agency:
- Geometry Global
- Role:
- UX Architect
- Timeline:
- About 1-2 weeks
- Tools:
- OmniGraffle
Proto-Personas for All-Terrain Vehicles
Our task was to create a responsive sales websites for a maker of all-terrain vehicles (ATVs) for snow and water recreation, among other transportation products. The UX team worked together to brainstorm each persona. I transformed the brainstorms into about 4 proto-personas in OmniGraffle, with input from other UX team members. The personas were sent to the client for validation and feedback.
- Company/Agency:
- Geometry Global
- Role:
- UX Architect
- Timeline:
- About 1-2 weeks
- Tools:
- OmniGraffle
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Sitemap for InfoUSA CMS Migration
InfoUSA planned a move to a CMS, during a larger SEO initiative. I created a sitemap based on the current website and future needs of the site. Corresponding with the sitemap were high-level page templates, featuring a variety of page-column combinations — as well as a basic module library. Different page types, as indicated by color, received different templates. This was an entirely internal project.
- Company/Agency:
- Infogroup
- Role:
- UX/UI Product Design
- Timeline:
- About 2-3 months
- Tools:
- InDesign
Welcome/Landing Pages for InfoUSA
As the SMB division added more products and services, the InfoUSA landing page needed to reflect the new offerings. I created several wireframe options, and developed annotated wireframes for the final option.
- Company/Agency:
- Infogroup
- Role:
- UX/UI Product Design
- Timeline:
- About 2 months
- Tools:
- InDesign
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