Apple isn’t the only company with great user experience design

Seems like every time the words “design” and “great” are used in the same sentence, the company Apple is always referenced as the company that produces products that epitomize great design. While, I was happy to receive my MacBookPro in the mail – ironic, yes, and it is very pretty – it sometimes irks me that they’re the default company used as an example of a company providing a positive user experience for their customers.

Case in point, Moo. I just received my little mini Moo cards from London today. As you can see from their included advertising, Moo successfully anticipated my joy in receiving them. (In fact, I did say “Yay!”)

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