For my final Capstone project in a specialization course on Coursera, I completed a SWOT analysis. The full assignment was to select a business or organization and conduct a SWOT analysis. Specifically, we were to choose one item identified in the weakness or threats analysis and propose a solution. The final project was to create a 10-15 minute presentation, with the idea that it would be presented to executives at the company. For my SWOT analysis, I decided to analyze Netflix.
Why I Chose Netflix
Netflix is one of the most valuable US tech companies right now. In addition to that, I have been aware of their Culture memo, first published in 2009, which emphasizes a “treat employees like adults” approach to management, including as a “keeper test” approach to retention. I really wanted to dig deeper into this. My theory was that although Netflix’s (stock) seems to flourish with this approach, my intuitive sense was that there was more to it than that.
I was also once a Netflix DVD + streaming customer, from about 2006 to 2012. I completely quit Netflix in 2017. And Netflix has become the “N” in the list of FAANG workplaces tech workers supposedly aspire to join. Having had these experiences with the company, I was happy to find an opportunity to evaluate their business in a structured way.
I intended to include my full report here. Unfortunately, I felt there were a number of students plagiarizing other students’ work, writing suboptimal reports, or having an essay writer complete their project. For that reason, I won’t include my full report to avoid that fate. But I will include snippets from my main submissions.
The entire assignment was meant to be put together in six weeks, include the SWOT matrix, report, and presentation. The audience for each section was meant to be executives from the company, so everything should be written as though it were going to be presented to C-Suite executives.
An overview of the 3-part assignment is below. Following that, I have included snippets from each section.
Part 1: SWOT Matrix
A 1-page visual presentation of the SWOT analysis. (We could use a template supplied by the course, as well as our own software or tools, which is what I did.)
Part 2: Report
The report should be 7-10 pages, “(double-spaced with 12 point font and 1 inch margins)”. The report should consist of four distinct sections:
Introduction: Introduction and content setup.
Description: SWOT analysis. Visual should be included.
Discussion: Select one problem identified in the SWOT analysis and propose a solution.
Conclusions and Recommendations: Recap key findings and proposed recommendations.
Part 3: Presentation
“Create a 15-20- minute presentation to senior management…to enhance and reinforce your audience’s understanding of the most important points in your written report.”
Part 1, The Report: Weakness Identified and Proposal
The full requirements were to write a 7-10 page, double-spaced report about your chosen company. My analysis revealed that in contrast with their competitors, they only have one income stream. I proposed offering online courses that represent their values as a way to seek secondary income.
Part 2, SWOT Matrix: Weaknesses
Based on my research, I identified the following weaknesses:
Part 3, Proposal Presentation
My proposal was related to internal training. I’m only including a few slides from my presentation, which I created in Google Slides using a presentation template I’ve used in the past.
Well, I really do wish I could share my final SWOT matrix, report, and presentation. I worked hard on it and I’m really happy with how it turned out.
But, as I mentioned, due to rampant plagiarism, I don’t feel comfortable putting up any work. I suspect there will be people using my work anyway.
In any case, my reviewers gave me full marks on my final submission. The rubric includes points for:
Integrates and incorporates many practices, concepts, methods and techniques found in Career Success Specialization coursework.
Reflects extensive use of company research to provide considerable insight into the organization.
Demonstrates a thorough understanding of how SWOT analysis works.
The target problem chosen is well-defined and clearly stated.
Demonstrates considerable ability in applying a logical approach to finding a creative solution.
Information and ideas presented are consistently and critically analyzed, synthesized and well-supported.
The report is well-written, with exemplary use of logic, organization, flow, style, and mechanics to conform to good business English formats and practices.
The presentation slides reflect effective use of content, structure, textual and visual graphics to convey the intended message.
I got 3 points for each rubric item. 3 is the maximum.
One person left this feedback, “This was by far the best project I have graded. Well done!” So that’s nice.
Although I kind of wish I’d selected a different font for the report, I think the best way to conclude this is to say, Yay for me! 🙂
Self-regulation includes self-control and adaptability. It builds on self-awareness — we have to recognize our emotions in order to regulate them. One way we can use self-regulation is to recognize and think about our feelings to avoid becoming a victim of emotional hijacking.
A thought pattern of emotional hijacking is called Cognitive Distortion. Cognitive distortions are ways our mind convinces us of things that aren’t true. This way of thinking can reinforce negative thinking and emotions, keep us feeling bad about ourselves, and interfere with our ability to self-regulate.
I wanted to share this post about cognitive distortions because I recognized some of this type of thinking in myself. By sharing, maybe others will recognize this type of thinking, too, and learn how to address it before it gets out of hand.
In this post, I’ll provide a few examples of cognitive distortion, plus a few humorous examples from pop culture. I’ll then share 6 strategies for self-regulation and a few resources to find more information.
Examples of Cognitive Distortion
A few examples of cognitive distortion provided by the class include:
Jumping to Conclusions
Personalization and Blame
Magnification and Minimization
Seeing only in black and white.
An example of cognitive distortion includes polarized thinking. That is, instead of seeing variation, this line of thinking excludes all possible outcomes to only black or white options: success or failure, win or lose, friend or foe, etc. But there’s often more nuance than those two extremes.
Something is everything.
Another example of cognitive distortion is overgeneralization. In this case, it means taking the negative outcome of one event or experience and concluding all similar experiences or events will result in the same outcome. Or concluding that the one bad outcome was due to an inherent character flaw. Ex: Going on one bad date means you’re terrible at relationships.
You are not a clumsy fool.
In this example, you identify with your shortcomings. This is the same as tripping on a broken sidewalk and instead of saying, “The city should fix this sidewalk. It’s dangerous,” you say, “Oh, of course I tripped. I’m clumsy!”
Jumping to Conclusions
You are not a psychic.
There are two examples of this. One is called mind reading. This is assuming other people are reacting negatively to you, even though there’s no evidence for it. Ex: The security guard at work didn’t say hello this morning, so you assume it’s because they don’t like you anymore. It could be because they were distracted or having a bad day.
The other example of jumping to conclusions is fortune telling, which is predicting things will turn out badly, also without evidence. Ex: You decide not to apply to a job in which you’re objectively qualified because you tell yourself you won’t get it anyway.
Personalization and Blame
Who really done it?
In the case of personalization, you may blame yourself for an outcome that you weren’t entirely responsible for. For instance, you’re on a creative team for a big client. Unexpectedly, the client decides to cancel all accounts and withdraw from the agency entirely. While there are multiple people working on this client’s account, you put all the blame on yourself for their decision.
Blame is when you overlook how your own behavior could have contributed to an outcome. For instance, perhaps the security guard from above didn’t say hello to you this morning because you never say hello back, and today was the day they just stopped trying.
Magnification and Minimization
Live in a van down by the river! orTis but a scratch!
In magnification, this is an example of taking a single bad outcome and blowing it way out of proportion. Ex: You went on a date that went poorly, so this means that for the rest of your life you’ll never find someone to settle down with…which means you’ll die alone and no one will come to your funeral. Or you didn’t get a perfect score on the SAT, which means you’ll never get into Harvard, which means you’ll have to go to community college…which of course you’ll fail out of and then end up homeless on the street.
Minimization is taking something that should rightly be of concern and shrinking it’s importance. Ex: You have pains in your stomach, but tell yourself it will go away on its own. A child in 3rd grade is still reading at a 1st grade level, but it’s overlooked instead of trying correct it or understand why this is the case. There’s find incontrovertible evidence a spouse is having an affair, but it’s dismissed. You discover financial fraud at work, but say it’s no big deal.
If you want to read a few more examples, there are links at the end. But first, here are a few examples from pop culture.
Pop Culture Examples of Magnification and Minimization
I guess this type of distortion can seem so wildly ridiculous it can seem hilarious to others, and we can find examples in pop culture. It is funny, but it also shows that it’s not uncommon. It happens so often, to so many people, and going back so many centuries…we can all be in on the joke. (So if you find yourself identifying with one of these examples, remember to not identify with your shortcomings: you’re not a magnification-ist!)
A few examples of magnification and minimalization are from Saturday Night Live, Monty Python, and Shakespeare.
Example 1: The Saturday Night Live skit, Van Down By The River, is a funny take on magnification. A motivational speaker is brought in to talk to the teenagers about drugs and their future, but he blows everything out of proportion and says that if they keep making bad choices they’ll live in a van down by the river — just like he does.
Example 2: Monty Python and The Holy Grail has a hilarious take on minimization in the Black Knight scene. Arthur reaches a “bridge”, which is defended by a knight dressed in black. He’s offered a position at court, but the knight doesn’t accept and refuses to let Arthur pass. A battle begins, with Arthur eventually cutting off one of the knight’s arms. Instead of conceding the battle the knight says, “Tis a scratch!” and continues fighting. Despite further devastating injuries, the knight remains obstinately defiant, saying things like, “I’ve had worse.” https://en.wikipedia.org/wiki/Black_Knight_(Monty_Python)
Example 3: There is a similar line from Romeo and Juliet, after Mercutio and Tybalt duel. Mercutio says, “Ay, ay, a scratch, a scratch. Marry, ’tis enough. Where is my page?—Go, villain, fetch a surgeon.” Ironically, Mercutio is not engaging in minimization, as he promptly asks for a doctor. He has recognized the seriousness of his injury. But, by calling it “a scratch”, he uses irony to convey his message which perhaps causes others to minimize the seriousness of his wound, because they assume that he’s joking.
Self-Talk: Where Cognitive Distortion Begins
Part of the reason we begin engaging in this type of thinking is because we let our self-talk get out of control. Self-talk is that inner voice we all have. But sometimes it can become negative and damage our ability to self-manage. We let our inner voice create our outer reality.
Strategies for Self-Regulation
The course discussed a few strategies for self-regulation.
Take control of your self-talk. Recognize when you’re doing it and when it’s getting out of control.
Focus on your freedoms, not your limitations. Getting stuck on your limitations is demoralizing and can conjure negative feelings. Focus on remaining flexible and open.
Find something to learn from everyone you encounter. This can be hard, but try to do it even after encountering people you find irritating, annoying, or critical of you. Perhaps you will learn patience from those people. Try to find something to gain from every encounter.
Stop and think. Take a moment to stop and think before responding. Hard to do in the moment! Try to think about how you can learn from the situation.
Focus on a purpose. I strongly recommend this Coursera course on learning to live a life of purpose: Finding Purpose and Meaning In Life: Living for What Matters Most. I wrote two posts about my experience with this course. Read Part One and Part Two.
Talk less and listen more. Listening doesn’t mean agreeing, but it does mean making an effort to understand. This effort will demonstrate empathy and make for a better relationship.
Another strategy is to try journaling. Journaling can help you become more aware of your thoughts and help you catch destructive or counterproductive self-talk. You can write about concerns, accomplishments, disappointments, interactions with other people, and positive and negative incidents in your life.
This post began with a brief introduction to self-regulation as a key component of emotional and social intelligence, or ESI.
I introduced cognitive distortion which is a way our mind can convince us of things that aren’t true.
A few examples of cognitive distortion include polarized thinking, overgeneralization, labeling, jumping to conclusions, personalization and blame, and magnification and minimization.
Pop culture examples of magnification and minimization show that cognitive distortions can be very common and widespread. No one should feel unique if they find that they’ve been thinking this way. (Don’t label, overgeneralize, or personalize!)
I explained that cognitive distortion can begin with negative self-talk — that is, we let our inner voice become negative.
Finally, I gave a few strategies for self-regulation, to help get back on track.
Self-Reflection: As I mentioned at the top, when I learned about cognitive distortion, I recognized some of this type of thinking in myself. Although it’s better to avoid this type of thinking, it was a comfort to have a name for it. And the pop culture examples helped me see it’s so common we can joke about it. I hope this post is helpful for someone else.
I plan to continue learning more about cognitive distortions. I’ve included a few additional resources below with more information.
David Burn’s Book “Feeing Good: The New Mood Therapy” (New York: William Morrow & Company, 1980, Signet, 1981), is apparently a seminal book on the topic. More information about this book can be found on the author’s website, feelinggood.com.
Web: As I linked to above, Greater Good Magazine has many helpful articles which can help with self-regulation. Find them at greatergood.berkeley.edu.
Course: I took a great course that explained purpose and how to live a life with purpose. It is offered by the University of Michigan on Coursera. Finding Purpose and Meaning In Life: Living for What Matters Most. I highly recommend this course. Greater Good Magazine also has a course on finding happiness in life, though I have yet to sign up.
When I signed up for the course, Basic Skills in Constructive Communication, I have to admit that I was initially judgmental about what I thought the quality of the course would be. A few things I noticed about this course made it seem different from the many courses I’ve taken online.
It was from a university I had never heard of and didn’t know the reputation. Also the instructor had a strong accent and sometimes chose strange words to convey his points. I questioned whether this class would provide high-quality information.
Despite my initial impressions, I eventually did come to appreciate the lessons as having high-value when it comes to improving my ability to verbally communicate.
#1 Communication Advice: Ask Clarifying Questions
To distill this course down to a single lesson, it would be this: ask clarifying questions. You will not get better advice when it comes to verbal communication.
The reason why this is such good advice is because we have a tendency to misunderstand and miscommunicate. There can be a substantial gap in understanding between what we think we’ve heard another person say and what they actually meant for us to understand.
Sources of Misunderstanding
Here are four reasons why we might misunderstand:
Assuming we know what someone else means to say before they’ve finished their message. This may result in interrupting or trying to finish their sentence, because we think we know what they’re going to say. Not only could our assumptions be wrong, but the other person doesn’t get to finish their statement.
2. Move Too Quickly to Judgment
Making a judgement on someone’s statement before we’ve fully understood what they mean. We don’t like what they’re saying and want to argue against it. Instead of listening to the meaning of their message, we start thinking about how we’re going to respond.
3. Rejection Based on Communication Style
We discount a person’s opinion because they’re expressing their opinion in a style that we wouldn’t choose for ourselves. Maybe they have an accent(!?), or they chose words we would not have selected.
4. Ego Stops Us from Listening
We simply believe our opinion is more important than theirs. We don’t listen because we think we don’t need to listen. Our opinion is already right, so what’s the point. A decision will be made, without even letting another person speak.
The Damage of Presumption, Judgment, Style, and Ego
There can be a few problems when we don’t listen or take the time to clear up potential misunderstandings. Imagine how a decision maker could miss out on potential opportunities or make poor decisions in the following scenarios:
Cutting someone off before they’re done speaking, because we assume we know what another person means.
Discounting a good idea because didn’t like how someone said it.
Making decisions without gathering enough information, because we haven’t given others an opportunity to speak.
For example, I initially judged the course based on style. If I had let my judgement prevail, I would’ve missed out on very good information.
In addition, miscommunication can be seen as rude and lead to interpersonal conflict. A conversation can easily become derailed, as the communicator responds to the response, rather than the substance of the conversation.
Asking Clarifying Questions is a Sign of Emotional and Social Intelligence
When we ask clarifying questions, we get away from our assumptions and our ego. We listen to what another person has to say. We take their message for what it is and we try to understand. Only after we’ve fully understood, do we decide how we want to respond based on our own values and judgements.
You may think that asking someone to explain themselves could be seen as annoying. However, making an effort to show that you’re interested in understanding another person’s point of view, whether you agree with it or not, can deepen relationships and is a sign of emotional and social intelligence.
Types of Clarifying Questions
It just requires a little imagination to come up with clarifying questions. These are a few questions I’ve found useful:
I’m not sure I fully understand what you mean by ____. Can you explain a little more?
I’m not sure I fully understand what you mean by ____. Could you describe an example of what you mean?
Thank you for sharing that feedback. I want to fully understand you, but I’m not exactly sure I do. Can you elaborate a little bit?
Thanks for that question. Just so I’m clear, when you said ____, did you mean ABC or XYZ?
This is not a comprehensive list, just some examples. As you can see, I try to emphasize that my intention in asking the question is to understand their meaning further. This generally leads to a very positive response.
In a conversation, it’s easy to misunderstand another person’s message.
If there’s any doubt in the meaning of another person’s message, ask a clarifying question.
Presumption, premature judgement, style, and ego are four reasons why we might miscommunicate, intentionally or not.
Clarifying questions will not only help to clear up any misunderstandings, but the effort alone can help deepen relationship. It is also a sign of emotional and social intelligence.
In my experience, asking questions that emphasize your intent to understand are the best framework to use.
Three time management and productivity tips anyone can use to account for time, plan ahead, and prioritize tasks.
I recently learned some productivity and time management tips and tricks, after attending an online seminar from the New York Public Library and a course on Coursera. I decided to make a blog post after several weeks of using some of the concepts and tools.
In this post, I will share 3 tips I learned on how to:
Better account for time on task
Schedule long-term and complex tasks
Prioritize difficult tasks with a change in mindset
I also have some research on the importance of timing.
Time Tracking: Accounting for Time
One of the tips I learned on time management was on the importance of getting an accurate recording of how you spend your time. There were a few suggestions around this:
Create a calendar with 30 min slots of time and then write down what you did
Create a task list for the day, and prioritize what needs to get done vs what can be postponed
Generally schedule time for the inevitable distraction
I haven’t yet tried the 30 min calendar, but I have been planning for being distracted. Or to put it a better way, I’ve been using a digital countdown timer to account for how much time I spend on tasks.
The product I’m using is Smart Countdown Timer, which is available for Mac and PC. It has two benefits so far:
Stay focused on a task
Time-block different activities, both scheduled and unscheduled
For scheduled tasks, if I have my list of tasks to complete, I can set the time for how long I want to work; (ex: 30 min, 20 min, etc). I know that I will have worked for at least that period of time. And when that time is over, I can reset the clock again, or move on to another task. It’s also great to keep track of how much time I’ve been sitting in one place!
For unscheduled tasks, like if I get a text, or I just have that feeling to check social media or email, it helps me in 2 ways:
First, I can look at how much time is left to finish my scheduled work. Then I can decide whether it makes sense to put off my distraction or just go do it. For instance, if I see there’s only 5 minutes left for my task, I’ll just finish my work and then go check my email. If it’s longer, that’s a different decision but you get the idea.
The other thing it helps me do is put a time limit on how much time to allow myself for a distraction. For instance, after I finish my work and want to reward myself with a little distraction, I can give myself 12 min, or whatever, to make tea, check email, etc. This way, I still get my distractions, but I don’t get carried away with the time.
For both of these scenarios, when I need more time, I can just add it. But the main point is to stay on task and hold my time to account.
Task Management: Keeping a 30-60-90 Calendar
Another tip I learned was to create a special type of calendar to keep track of longer term goals and tasks. It’s called a 30-60-90 calendar, which stands for 30 days, 60 days, and 90 days. The idea is that it can be hard to take action on 1-year plans or 5-year plans…if you can even plan that far ahead! But 30 days out is a little bit more manageable, as well as 60 days or 90 days. So this calendar is a method to help get some of those longer term goals started and accomplished.
Using Google Sheets
For my calendar, I use Google Sheets, with different sections for the chunks of time. I use formulas for the dates, so they’re always accurate relative to the current date. My columns are:
Activity – The task to be accomplished
Date Assigned – The date I added the task to the calendar
Deadline – Either a hard deadline, like taxes, or n+30, n+60, etc.
Est Time – How much time I think it will take, though I don’t always enter this information
Priority – I don’t always include this and instead rely on order
Progress – See below.
In the progress column, I write down activities on what I’ve done to complete a task or notes related to that task. Related notes might be phone numbers, addresses, etc. For instance, I had a task to ‘Get dental X-rays’. The progress column kept track of my activity in locating a dentist, getting a quote, and finally putting in an address, phone number, and date after making an appointment.
Bonus Tip: Break apart big tasks into smaller pieces
And just to make another point on tracking progress, which maybe goes without saying: it can be helpful to break apart big tasks into smaller pieces and tackle each one at a time. For instance, getting dental X-rays could involve getting a quote. Getting a quote could involve calling multiple offices, and so on. So this task could be broken up in a few different ways.
In my experience, it feels nice to accomplish tasks and make progress, even if those tasks are small.
Creating Artificial Deadlines
This type of calendar can be used to create an artificial deadline on long-term tasks that don’t have one already. For my X-ray example, for instance, there was no real deadline for that. But I created one with this calendar by giving it a date 30 or 60 days in the future.
I’ve also found that this calendar is also helpful for scheduling calls with friends and keeping up with people, generally speaking. Rather than say, Hey, let’s talk later and then kind of forgetting about it, now I can actually put down that phone call for 60 days out. It’s like a CRM for friends!
Working Through Tasks
As I work through the list, I move tasks from bottom to top. When they’re completed, I cross them off and move them to another tab. I had a task, Publish a blog post on productivity resources, which I put on the list 60 days ago. Little by little, I added more and more detail, moving it through the lists. Here I am now, accomplishing that goal.
Calendar Modifications: 10 days, 20 days
One way I’ve augmented this calendar is to add more sections for immediate tasks. I found that the 30-day slot was too broad to help me prioritize things that need to get done in the next 1-2 weeks. So I created new sections for 10 days and 20 days, respectively. As I move tasks up the list, the new sections help me keep track of things that need to get done right away.
While this calendar is helpful for future and complex tasks, I find that this list is not great for daily or routine events. Something like going for a daily 30-minute walk will never leave the list, because it occurs every day. If a task never gets finished, it can feel discouraging because it seems like there’s never any progress being made. So I recommend not using it for that.
Prioritizing Tasks: Eating Your Daily Frog
The final concept came from the productivity seminar. It’s focused on ranking your daily task list, from most dreaded to most favored, and tackling the worst of the worst first. It requires changing your mindset towards how you look at your tasks.
Putting It Off
In the past, when I had a list of activities to get through, there would often be one that I really did not want to do. I would put it off! My mindset was something like this: “I’ll postpone it until I’m able to work myself into finally getting it done”. Whether it was a difficult phone call, or just a tedious task, I would put it off by doing all the fun stuff first.
Challenging That Mindset
The concept here challenges that mindset by reversing that order. It says: Take that worst thing and get it done first. The concept supposedly comes from a Mark Twain quote about “eating your daily frog”. It goes something like this:
“If you eat a frog first thing in the morning, this will probably be the worse thing you do all day.”
Mark Twain (maybe)
Eating your frogs means that by prioritizing your worst tasks first, you’ll be able to get them out of the way and work on tasks you enjoy more and more. It will be a relief that the most difficult task you needed to do is already done.
Putting It Into Practice
I’ve been putting this into practice and it has been pretty helpful. But some days I think, “Wow, I really have a lot of frogs today!” But actually, there’s another Mark Twain quote that goes something like this: If you have two frogs, start with the biggest one. 🐸
It can be a little difficult when unscheduled “frogs” show up. I don’t really have a solution for that, other than using the timer to account for my time. But for those that are on the list, it’s a helpful motivator.
The importance of timing
Unrelated to my course or the productivity seminar, I watched a talk from the Royal Society for Arts, Manufactures and Commerce (RSA) YouTube channel. The talk, The Secret of Perfect Timing, was given by Dan H. Pink, who is the author of When: The Scientific Secrets of Perfect Timing.
The talk is about his research on the importance of time or timing. He argues that being mindful of when tasks take place can make a difference in their outcome. For some people, it can also be useful to help prioritize when tasks take place based on when their mind is most efficient.
I also like that this research supports the idea of taking care of your most challenging or difficult tasks early, though even Dan Pink says that’s not universally the case.
In this post, I reviewed three tips on time management and productivity:
Time Tracking: Accounting for Time
Tip: Use a digital timer to account for elapsed time.
A timer can help keep track of how long you’ve been working on a task, or even how long you’ve been sitting.
It can also help structure time, by tracking how much time is being allotted to scheduled and unscheduled tasks.
Task Management: Keeping a 30-60-90 Calendar
Tip: Plan ahead by managing tasks with a calendar focused 30, 60, and 90 day intervals.
This works best for long-term and complex tasks with clear ends, such as filing taxes.
It’s not great for recurring tasks, like taking a daily walk.
Prioritizing Tasks: Eating Your Daily Frog
Tip: Take care of your most difficult task first, rather than putting it off.
Change your mindset: Once your most difficult task is accomplished, everything else that day will be easier in comparison.
Video: Dan Pink, When
Overview: When a task is accomplished can make a difference, sometimes a big difference, in the outcome.
The video from Dan Pink’s talk, The Secret of Perfect Timing, goes into detail on how the timing of certain tasks can affect the outcome — e.g, when a decision is made, when a procedure is scheduled, etc.
Some people are more efficient at different times of the day, due to how their brain works.
That’s it! I hope these tips are as useful for you as they have been for me!
Part two of my post on building a purposeful life. This post discusses a few of my life aims, how I came up with them, and how I have set out to achieve them.
Living a Life of Example, Living with Intention
In my last post, I discussed the concept of Be, Do,and Action goals, and how creating these help someone find and create a life of purpose. These goals help you become type of person you’d like to be. Be goals help form the central, self-organizing aim for your life – each one is a life purpose.
Be goals are aligned to our self-affirmations and life purpose. Be goals remind us why our Do goals are worth achieving. Action goals are how we achieve our Do goals. Here’s a cleaned up version of my Be, Do, and Action goals.
Two of my Be Goals included living a life of example and living with intention. (I’m not sure if “life of example” is the correct way to put it, but that’s what I came up with for now.) One way I thought of to be a good example was to be presentable; this is my Do goal.
Being presentable can mean many things. I tried to brainstorm about how to achieve this. One action I came up with was cleaning. I liked the idea of cleaning, but it was a bit vague. To create my action goal, what the professor calls a “crispy” behavior, I needed to be more specific.
What I came up with was a cleaning schedule, which has so far turned out pretty well.
I chose cleaning as helping me achieve my life purposes of living with intention and living a life of example for two reasons.
Meditation is all about being intentional and focusing your mind. Taking a meditative approach to cleaning, seemed like a great way to put that goal into action.
The other reason is that a clean home is presentable. I wanted to feel that if anyone walked at any moment, they could see I had a clean and presentable home. It was a great example and reflection on the type of person I want to be.
Cleaning and Mindfulness
The cleaning schedule borrows from the cleaning examples I found in the book A Monk’s Guide to a Clean House and Mind. The monk who wrote the book explained that his monastery uses a particular schedule for certain activities like when to shave their heads or mend their clothes.
The book, which I read twice, focuses on cleaning as a meditative practice. It gives advice on how to clear the mind when cleaning.
When I first read the book, I was obsessed with cleaning. And I did feel lighter having dusted everything and wiped everything. It’s amazing how much and where dust accumulates.
After the online course, I was able to connect cleaning with my personal values. Seeking to solidify specific actions to help me live my values. My cleaning schedule consists of 2 calendars and a separate inspiration page.
Schedules for a Clean Home and Mind
To create the calendars, I used InDesign. The fonts are Letter Gothic Std and Garamond. I created generic versions, so they can be downloaded for your own use.
Daily and Monthly Schedule
The first schedule lists tasks to be taken care of on a daily basis and monthly basis.
Day to Day Schedule
The second schedule includes tasks that track close to the advice in the book. I split the 3 and 8 days into tasks focused on increasing light and reflections.
The second set of tasks, for 4 and 9 days, includes events focused on fixing things and more cleaning activities, like vacuuming.
I thought it was important to keep in mind the mindset for why cleaning mindfully is important. The book refers to Zengosaidan which is a Buddhist concept focused on living in the moment, and not letting worries about work that is to be done or past failures weigh you down in them moment.
Put all of our efforts into each day to live without regrets. Live for today without grief for the past or worry about the future.
Eliminate the seeds that distract your mind with unnecessary thoughts about past failures and future challenges.
The longer you neglect to remove the impurities of the heart, the longer it will take to remove them.
Shoukei Matsumoto, “A Monk’s Guide to a Clean House and Mind”
Eliminate the seeds that distract your mind with unnecessary thoughts about past failures and future challenges.
The course has a 4.8 rating with over 1,000 reviews. Here is what Coursera provides in the description.
In this course, you’ll learn how science, philosophy and practice all play a role in both finding your purpose and living a purposeful life. You will hear from historical figures and individuals about their journeys to finding and living a purposeful life, and will walk through different exercises to help you find out what matters most to you so you can live a purposeful life…. By the end of this course, you will:
Understand that having a strong purpose in life is an essential element of human well-being.
Know how self-transcending purpose positively affects well-being.
Be able to create a purpose for your life (don’t be intimidated, this is different from creating “the purpose” for your life).
Apply personal approaches and skills to self-change and become and stay connected to your purpose every day.
Not only did I finish the course, I’ve started making changes. This first post covers the concepts and course topics. The next will be about how I applied the concepts and design artifacts I created to help me achieve them.
A Central, Self-Organizing Life Aim
The course focuses on helping students find a purpose in life. It’s important to point out it’s a purpose, not the purpose. A purpose in life is “a central, self-organizing life aim”; a predominant theme in a person’s life.
The lessons guide students by introducing topics in Buddhist and Greek philosophy, such as the “true self” known as atman (Hindu/Buddhist) or daimon (Greek), and connecting those concepts to brain function and the Ventro-Medial Prefrontal Cortex, VmPFC. The VmPFC is the part of the brain that is involved in processing information and our emotional response.
We return to the VmPFC often in the course, to understand our neurobiological responses to stimuli and how behavioral practices like Loving-Kindness Meditation can lead to a positive sense of self, which can help lead to positive behavioral outcomes.
“However vast the darkness, we must supply our own light.”
We also learn what it means to have a purpose and discuss concepts in existential philosophy by thinking about Soren Kierkegaard, Friedrich Nietzsche, Carl Jung, Jean-Paul Sartre, and Albert Camus.
We even learn about what Stanley Kubrick, who was apparently a big fan of Nietzche, and (loosely) 2001: A Space Odyssey have to say about purpose:
The most terrifying fact about the universe is not that it is hostile but that it is indifferent; but if we can come to terms with this indifference…our existence as a species can have genuine meaning and fulfillment. However vast the darkness, we must supply our own light.
Stanley Kubrick, 1968
Obviously, I have to have the music. 🙂
There’s a very interesting article from the Houston Symphony on Richard Strauss’ musical interpretations of Nietzche’s book and philosophy, Thus Spake Zarathustra, which has the same name as his famous orchestra piece.
In describing the music, the Houston Symphony writes, “Kubrick was not too far off the mark in using the piece’s opening to score a sunrise from outer space; Strauss indeed intended it to depict the mountaintop sunrise that opens Nietzsche’s book. The opening motif in the trumpets has been called the ‘nature’ or ‘world riddle’ motif; it recurs throughout the piece as a symbol of nature’s indifference and mystery.”
What Kind of Cook Are You?
One of the important lessons is that while it’s important to seek knowledge, it’s also important to have guidance in that pursuit. To seek knowledge with purpose.
There’s an analogy used in the course, to help compare the pursuit of knowledge with cooking. We really can’t all expect to become master chefs before we ever start cooking. But we also can’t expect to have any efficiency or safety in a kitchen with no training whatsoever. The same is true for the pursuit of knowledge. An unintentional pursuit can lead down dark and dangerous paths; meanwhile, we can’t spend all our time studying for the next exam.
The question, What Kind of Cook Are You, is an existential philosophical question about the pursuit of information that is meant to focus on the importance of intention and balance. Learn enough so that you can seek out recipes and follow them, but also learn enough that you can deviate from the recipe without ruining the food or burning down the kitchen.
I’ve often heard about The Golden Rule: Do unto others as you would have them do unto you — either at church or Girl Scouts. And while it’s a great concept in theory, in practice, it’s kind of self-less and you end up getting mistreated a bit.
The course brought up a new version, which I think is a bit better.
TheReverse Golden Rule: Do not do to yourself, what you would not do to others.
As I mentioned above, the course often refers to the Ventro-Medial Prefrontal Cortext, VmPFC, to understand, explain, and change our how a life purpose can improve life outcomes in positive ways, from a biological, psychological, and behavioral perspectives. The course focuses on how our own thoughts and behaviors can be reinforced. However, we often we don’t achieve our goals to “do better” for 2 reasons: they haven’t been tied back to our purpose and they don’t represent what he calls “crispy” behaviors. That is specific actions to be put into practice. We often make goals that are just a little too vague.
Finding Your Purpose
These goals are called Do, Be, and Action goals. And the course helps the student think about and create them by, again, focusing on existentialism. Existentialism acknowledges human mortality, which many people don’t like to think about. However, by considering that life isn’t forever, we can use this inevitable fact to not freak out but to channel our life towards having a purpose – a central, self-organizing life aim.
There’s an app the instructor has called Purposeful by Kumanu™, to help create those Do, Be, and Action goals. I didn’t use it, I created the diagrams using a drawing program. But to get there, you start asking introspective questions about yourself, such as:
What are causes you care about?
What gets you out of bed in the morning?
How do you want to be remembered?
Literally, there’s an earlier part of the course where you think about what you want your headstone to say!
Create Do, Be, and Action Goals
Ultimately the answer to the introspective questions above help to generate your Be goals. The type of person you’d like to be. Your atman, your daimon. These will form the central, self-organizing aim for your life – each one is a life purpose.
Do Goals: Next, you take these Be goals and ask what you have to do to enact those Be goals. Those are your Do goals.
Actually, the course makes a point to mention that many people start here and stop here. Rather than tying their goals to a life purpose, it becomes about achieving this goal. Like wanting to lose weight to fit into a dress, vs wanting to lose weight to fit into a dress, because ultimately the person is lonely and doesn’t want to be.
Action Goals: Finally the question becomes what action to take to enact to achieve those Do goals. These are the Action goals. And these should be specific and achievable goals.
To clarify, creating these goals is not a one-day activity. The course has the student ask themselves these questions frequently. By the time these concepts shows up, you already have a bit of a list and you’re primed to accept the ideas. I even spent time after the course completing this work.
Also a person can have more than one facet of their life in which to create their life purpose, including work, retirement, school, family, and even military service.
I highly recommend the course. As one reviewer said, “Vic is an excellent professor who just connects so well with the students even from the computer screen.” It’s not an in-depth neuropsychology course, nor is it a philosophy course. It provides enough information to support the course content, and enough to continue researching independently if that’s a goal.
As mentioned in the intro, I’ve split this post into two. In the next post, I’ll go into 2 of my Be Goals and how I turned them into crispy behaviors focused on cleaning.