My Favorite Pro-Tips from NYPL Experts on Crafting a Resume

Resume writing tips to help you get that interview.

Over the past few months, I’ve gone to the Science, Industry and Business Library (SIBL), a research branch of the NYPL, for seminars related to job hunting. The library is a great resource for all things related to business and work. They offer free seminars on entrepreneurship, retirement planning, and job hunting.

Like other NYPL free library events I’ve been to, such as the author and book talks at the Mid-Manhattan library, I initially wondered what kind of people would be there. Public libraries tend to bring in all kinds. One day I sat next to a woman with the neatest and most beautiful handwriting I had seen in a long time. I wondered why someone with such meticulous handwriting would need a seminar on job hunting. Everyone’s story is different and a lot of different people go to the library for different reasons. Anyone can use these tips regardless of their employment status. Remember: anyone can find themselves needing to update their resume!

Anyway, I’ve been sharing some of the things I’ve learned with friends, but I wanted to formally write down a few tips I’ve learned, specifically on resumes. I know how daunting it can feel to face a blank page and feel like you don’t know where to start. Or the feeling you get, driving yourself nuts, trying to update your resume for this job and that one.

So here they are. These are not my tips. These tips are the collective advice from different seminars, from about 4-5 job hunting specialists. Like all things, do what works for you.

  1. Put the job title at the top of the resume and match it to the job posting. If the job says Instructor, but your last job was Teacher, write Instructor up top. If your last job was Web Designer and the posting says Web Specialist, put Web Specialist at the top. Pretty simple. Also, if you’re not putting the job title at the top, you should!
  2. Keep it to one page, but don’t sell yourself short. Meaning, don’t write an essay, but if you’re cutting off your accomplishments in an attempt to get it to one page you’re only hurting yourself. I’m guilty of this one. I have been so focused on one-page, it’s led to cutting off a lot of good info. Try writing a long resume, then editing for content. Also use a good font and don’t make it too small.
  3. You can include unpaid work. Just because you did pro-bono work and didn’t get paid doesn’t mean it doesn’t count. People reading your resume don’t need to know that project you did last year was unpaid. It was work. Go ahead and include it.
  4. You don’t need that many resumes. The idea that you should spend time tailoring your resume for every single job is a myth. You should tailor your job title to the job you’re posting for, and update your keywords section, but you’ll drive yourself crazy trying to tailor your entire resume for every single job.
  5. Use a keywords section. The key is differentiation. Use the section at the top of your resume to differentiate yourself from the competition. Use keywords from the job posting to catch the eye of the recruiter or hiring manager. Use a branding statement or summary to differentiate yourself from the pack.
  6. Summarize your accomplishments at the beginning of your resume. In addition to keywords, simply include a list of maybe 4-5 accomplishments right up front on your resume. (You see? Your resume simply cannot be one-page!) You can pull these accomplishments from the rest of your resume. (Just make sure to follow the next tip.) Also, you don’t need to use the work “successfully” as an adverb. Let your accomplishments stand for themselves.
  7. Target your resume for the industry you want to work in. When you list your accomplishments, make sure they make sense for the industry you’re targeting. Ex: If all your accomplishments sound like they’re good for banks, but you’re trying to get into fashion, update your list so they make sense for hiring manager in fashion to understand how your accomplishments will help them. This might be how you would end up with 2 resumes, with one for banking and one for fashion.
  8. Put your name, state+ZIP, email address, phone, and LinkedIn URL in the header of your resume. Presumably, you’ll be updating LinkedIn to match your resume, so include that right in there. If you have a portfolio, probably a good idea to link to it from there, too. Are you worried about putting your email address in your resume, because you post it online? There are 2 solutions for that. 1) Don’t post your resume online. You don’t know what job you’re targeting anyway and it’s very much out of context. 2) Use an alternate email address for people to contact you. Create a pseudo-email address that you use strictly for LinkedIn or your portfolio site, so people can contact you. The advice I got from the expert is to leave it offline, then send it on request. Case in point: I’ve been contacted by headhunters who are trying to fill a job for their client before the client has fully baked their job description. Or the headhunter claims the client is looking for X, but the description is for X, Y and Z. Would you want to work for someone who doesn’t even have the time to write a basic job description? Or worse, can’t decide (or doesn’t know) what they want? This rule filters out these jobs.
  9. If you need to, modify the presentation of your job titles/workplaces so you look your best. It’s a little confusing to understand, so let me give an example. Let’s say your current job title is “Consultant” for a pharma company, but you’re trying to work in media. And you’ve been putting your workplace first, in your Experience section on your resume. What you would do here is update your “consultant” title so that it’s more descriptive of your job, and put that first and the company name second. In other words, don’t do this: HealthCareInc – Consultant, (2017-Present). Do this: Acting Head of Finance / Consultant – HealthCare Inc, (2017-Present). It will be backward, but it makes you look better.
  10. Tell a story and be specific. Humans are natural storytellers and we love listening to stories. Stories are engaging. Like the one-page tip above, don’t sell yourself short by leaving out detail. The more specific you are, the less opportunity there is for the hiring manager to imagine something that didn’t happen and makes you look less than your best. Focus on: what (the beginning), how (the middle; the problem; what wasn’t anticipated), and the result (how you recovered, who benefitted, how much). This is tip is probably more helpful for a portfolio and for interviews, but the part about being specific I think is relevant.
  11. Don’t let headhunters get you to rewrite your resume for their purposes. Don’t undo all your good work! Staffing agencies are trying to fill a very narrow set of criteria, to fill one single job. When I think about the resumes I’ve been writing lately, I think working with headhunters has influenced my writing a lot, in a bad way.
  12. Get a friend to review your resume. This is just good advice in general. Have someone else take a look and check for errors, and to give their overall opinion about how you’ve written your resume – especially according to these tips.

How have these tips helped me? Well, I’m still working on it, but I have implemented other advice related to other seminar topics. Aside from resumes, they have included cover letters, LinkedIn profiles, overall job hunting, story telling, interviews, etc. And my resume has certainly expanded! It’s possible few will read past page one(?!), but my accomplishments are on the first page so I’m OK with that.

If you’re having trouble coming with accomplishments, try using the Seven Stories method to think of ideas. (Just do a Google Search, because you’ll probably have to refer to it later anyway.)

And, finally, here’s a resource if you need some help coming up with creative verbs to describe your accomplishments, livecareer.com/quintessential/action-skills. You might want to create your own list, which is what I did, to help read this list better.


Ultimately choose the tips that work best for you and help you stand out from the crowd.

Fire-Writing: Tolkien-Ready Fonts

A quick search for fonts that look similar to fire-writing, the handwritten font J. R. R. Tolkien invented in 1953.

I recently attended the Tolkien: Maker of Middle Earth exhibit at the Morgan Library, and I wondered if anyone had created a true Tolkin-esque font. I did a search for fonts that look similar to fire-writing, the handwritten font J.R.R Tolkien invented in 1953. You can see an example on the exhibition web page. My findings are below.

There are plenty of runic or “elvish” fonts, but I was only looking for Tolkien-esque fonts that resembled fire-writing.

dafont.com

Nancy Lorenz is clearly a fan of Tolkien and The Hobbit!

Google Fonts

Velvetine.fr

UX Audit of Guest Management Service: A Project Deep Dive

I evaluated a guest and event management platform using personas, a competitive analysis, and a heuristic evaluation.

Summary

Over the course of several weeks, I completed a UX audit of a guest management platform including personas, competitive evaluation, and heuristic evaluation. The research revealed an internal user base, many usability issues, and a number of competitive features to consider for future redesigns.

  • Role: Freelance Product Designer
  • Firm: DOOR3 Business Solutions
  • Design Tools: G Suite
  • Tasks: Personas, Competitive Research, Heuristic Evaluation
My portfolio includes a quick overview of DOOR3: alliwalk.com/ux/guest-audit/

Note: DOOR3 had their own UX/presentation templates, which I followed for each of these deliverables.


I. Personas

Personas are used by design teams to create representations of end-users that can help ground the design team in the realistic capabilities and expectations of users. I conducted interviews with the client, to learn more about their users and develop personas.

Introduction

The template for DOOR3 organized personas by the following:

  • Characteristics: What do we know about them?
  • Goals: What are they trying to achieve by using our product or service
  • Questions: What are some of the common questions they have while using our product?

Personas were then separated into Internal Actors and External Actors.

Client Interviews

In order to answer these questions, I set up an interview with one of their lead client services managers and a product manager. I also read job descriptions for some of clients they worked with, such as an event manager or director of development. Using this information, I created six personas, which the client reviewed and validated.

(Note: These are replicated originals.)

3 Key Learnings

I learned three key pieces of information that affected the user experience:

Roles & Permissions Restricted Functionality: User roles and permissions was a core aspect of the user experience. Many functions required could only be accessed if permission was granted by admins.

Internal Core User Group: Most end users were internal members of the client services team; many did not have admin access. Only a small minority of users were actual customers. Of those, only a rare few had accessed the site independently. There were no plans to add user registration so that new customers could sign up on their own.

Extensive Training Required: I learned that the platform required a significant amount of training before users could became sufficiently productive. The reasons for this became clear during the heuristic evaluation.

 


II. Competitive Evaluation

The competitive evaluation or analysis is a common stage in product design. I identified at least 20 competitors and related industries, to gain knowledge of industry conventions and identify potentially useful features.

3 Tiers of Competition

To locate competitors, I reviewed Capterra and Software Suggest, and included obvious choices such as Eventbrite and Splashthat. I included a few I’d learned of during the interviews. Competitors were organized into 3 tiers of competition: direct, secondary, tertiary.

Direct Competitors

I identified 10 and evaluated 4: PlanningPod, EventSquid, Eventbrite, Envoy Visitors. I reviewed all competitors, but included examples from these four in more detail.

Screenshot of Planning Pod website
Planning Pod, a direct competitor, has a robust set of features focused on event and guest management.

Secondary Competitors

Offered the same functionality but specialized in specific types of events, like weddings or travel. I identified 2 and evaluated 1: TripIt.

TripIt Screenshot
TripIt specializes in helping their users keep track of travel itinerary. The client’s owner said he was a user of TripIt.

Tertiary competitors

Represented tools or industries that the users encountered frequently as a part of their work, such as airline websites or industry news. I identified 7 options and evaluated 4: SendGrid, BeeFree, Flight Stats, BizBash. These services specialized in only certain features and I wanted to review the functionality they did well.

Screenshot of BeeFree (BEE).
BeeFree (BEE) has services related to email marketing. I reviewed this tool because it was mentioned by the client. I was impressed by the cute animations and whimsical email character throughout the site.

 

4 Categories of Findings

Findings were organized into 4 categories, based on functionality or features users would be likely to find important. Examples are below:

Competitive Overall Features — integrations with third-party apps and services, (e.g., MailChimp, GoldStar, Zapier, etc); branded user profiles

Platform-Specific Features — ability to create and share a favorites list or vision board; easy access to help or reference guide

Design and Information Architecture — high-contrast between foreground and background colors; strong global and sub-task navigation

Additional Event Capabilities — real-time RFID event tracking; ability to preview and export name badges


III. Heuristic Evaluation

The bulk of my time was spent on the heuristic evaluation. In a heuristic evaluation, a UX expert uses an established guideline to identify potential usability issues.

A large number of issues were revealed during the heuristic evaluation. While many were not critical, the cumulative amount was a concern.

Method: 10 Usability Heuristics

DOOR3’s template only referenced Jakob Nielsen’s 10 Usability Heuristics for User Interface Design, which I used. I also included principles from Bruce Tognazzini’s, First Principles of Interaction Design.

Over 70 Usability Issues Identified

I identified over 70 usability issues, from their main platform as well as their public website. For each usability issue, I included a suggested recommendation on how to fix it. I also included an appendix with additional UX references on typography, accessibility, and navigation.

Many of the main issues had to do with inconsistent use of UI elements, navigation, or labels, as well as accessibility issues like low contrast. There were also technical issues, cryptic error messages, and confusing workflows.


Presentation of Findings

I presented the evaluation so that the most important findings came first, then organized the rest of the findings by section such as groups or account tools.

Since their users were internal, I focused on the connection between usability issues and productivity — that is, a interface with a shorter learning curve would save money in training and overhead costs.

During my presentation to the client, they revealed that they were aware of many of the usability and design issues I identified, but they had been backlogged in favor of “hot fixes” due to many issues in the code.

Outcome: Prioritization

The DOOR3 team worked with the client to help identify all the issues with the platform — front-end, back-end, design, future features. The issues were then prioritized, so that they could be put into a backlog and managed over time.

The client continued working with DOOR3 on engineering updates and some design updates.


Thanks for visiting! Feel free to read my latest blog post, or if you came from my portfolio head back there.

e-Commerce Shipping Update: A Project Deep Dive

An in-depth look into an e-commerce update for an electronics retailer. The update focused on improving the international shopping experience by clarifying shipping information.

Summary

By conducting UX research on competitors and examining the shopping journey, I made a number of recommended changes to improve the user experience for international customers.

  • Role: UX/UI Design and UI Development
  • Design Tools: Sketch
  • Development IDE: Coda with HTML and CSS
My portfolio includes a quick overview of Adorama: alliwalk.com/ux/adorama/

Problem: Unhappy Customers

Adorama regularly shipped internationally, but many international customers were unhappy when they received their items.

The short answer is the site was not providing enough information about the fees associated with international shipping, leading to unhappy and expensive surprises.

The business owners had only requested a change to the checkout page, which they felt would solve the problem. However, in order to provide the best user experience, I explored the shopping journey, from PDP to checkout, to find out where improvements could be made.


 1. Research & Findings

I researched at least 30 websites to find out how other companies handled international and domestic shipping. I discovered that Adorama was solving a unique problem.

Many online shopping sites do not offer international shipping, even to Canada. Of those that do, the vast majority provide a localized shopping experience, where product prices are displayed in the local currency and shipping destinations are restricted to a single country.

I also discovered that many companies will also not allow customers to associate a US billing address with a Canadian shipping address, or vice-versa. They must both be Canadian (or American).


Shipping and Localization Examples

Sephora, Overstock, Nordstrom, B&H, JCPenny

 

List of E-commerce sites reviewed:

OfficeDepot, IKEA, Sephora, Target, Overstock, REI, Williams Sonoma, Michaels, Sears, HomeGoods (doesn’t ship), Shop.com, QVC, Macys, Nordstrom, Zappos, JCrew, JC Penny, GameStop, ebay, NewEgg, BestBuy, Walmart, Cars.com (no CAN), plus competitors (Abe’s of Maine, Keh, B&H, RitzCamera, MPB, Samys, and BuyDig).

Conclusion

Adorama offered a unique, non-localized, multi-currency, and cross-country international shopping experience. Given the complexity of the problem, I felt a more comprehensive solution was more appropriate.


2. Design Patterns

Although I was solving a unique problem, I did uncover a few patterns that could be used on Adorama’s website:

A. Supportive Help Pages

For most sites, the best place to look for shipping information was in the help pages, but Adorama’s help pages did not include all information about international shipping.

In fact, while most international customers would only be able to select FedEx International Shipping, the help pages did not include any information about this shipping method.

Screen shot of international shipping information on Adorama website
No FedEx shipping information on Adorama’s help pages.

B. Easy to Access Shipping Information

Competitors included shipping information well before checkout. For instance, Nordstrom advertises its shipping information in the header on the homepage.

Nordstrom homepage features a link to shipping details in the header.

C. Provide Clear & Obvious International Shipping Information

For some websites, the international shipping rates were available when viewing the cart. JC Penney (pictured), Nordstrom and Adorama competitor, B&H (pictured), were good at this.

JC Penney does a good job explaining the choices between international shipping options.
B&H clearly explains the differences in international shipping fees.


3. Recommendations for User Workflow and Wireframes

After all the research and collecting design patterns, I started clarifying the user workflow and the wireframes, focusing on international shoppers. The workflow would flow in the following order:

Help Pages

First the help pages, accessible via the footer, would need to be updated to include new language about FedEx International Shipping. This task was sent to the business owners to complete and finalize.

Product Pages (Wireframes presented)

The next place customers would learn about shipping is on the product pages.  The recommended product page features improved language and tooltips, as well as an updated shipping information section.

Cart and Checkout (Screenshots presented)

The final place for customers to learn about shipping fees.  The recommended changes for the cart and checkout pages would include clarified shipping information, as well as an updated tooltip.


UI Development & Next Steps

As a dual UX designer and UI developer, it was up to me to begin the implementation of changes to the cart and checkout pages.

As of April 2018, only changes to the cart and checkout pages have been implemented. Additional development work will be created in May, or possibly June, for the product page modals.

 


Thanks for visiting! Feel free to read my latest blog post, or if you came from my portfolio head back there.

FIAF: Animation First, A weekend celebration of French animation

A few weeks ago, I attended a few screenings at FIAF, the French Institute-Alliance Francaise. I go to many of their events and I was really excited to attend this one because I love animation. I have been watching French films for years, and I find them refreshingly diverse and smart.

The weekend was a collection of film screenings, including feature-length animations and shorts, as well as talks, an AR gallery, a VR gallery, events for kids, and an opening night party. And the event planners at FIAF ended up adding additional screenings and events.

When I heard about the weekend event, I wrote down a whole list of films I wanted to see. Unfortunately, I only ended up going to a presentation of 3-D short films, followed by a short talk, a feature-length animation, another talk, and I viewed the AR gallery. I also got a free poster.

My initial list of films included: Miniscule, The Red Turtle plus a talk, a few 3-D short films, Last Man, Renaissance, Day of the Crows, more short films, and probably another talk. I ended up only seeing Day of the Crows, as well as the 3-D films I mentioned above.

It may be possible to see some of these films above, but Day of the Crows did not seem to be currently available in the US, which is why I wanted to see it. Here is a French trailer with German subtitles.


Short Films

I spent time looking for some of the names for short films, so I could try and watch them later. Here are some I found. I cannot remember which list they came from, so they might be a little disjointed.

René Laloux in 1987 | Comment Wang-Fo fut Sauve / How Wang-Fo was saved

René Laloux |Les Dents du Singe (The Teeth of the Monkey), 1960

Rene Laloux – Les Escargots | The Snails 1965

5 Meters, 80

Table Bob

Mr Hublot

Stuff I Learned This Week: Jan 15-19 (actually, it’s February)

First post of 2018 is all about new resources and tools I learned in January, even though I’m writing in February.

Well, it’s a new year and it’s time to get back into writing. I had hoped to be a little more rigorous this year, as well as posting at least once a month, but I’d started writing this post way back in January and I’m just now getting to it in Feb.

So far, there are two subjects I definitely want to write about this year. The first is my experience learning front-end web development. The second is a critical commentary on UX hiring practices. I’ve started writing the second, but I just haven’t gotten the formatting quite right. I also have a few other topics waiting to the side, and I’m excited to get to those, too.

In the meantime, here are a few interesting things I learned this week (back in January).

The Current State of E-Commerce Product Page UX Performance (19 Common Pitfalls)

Now that I am working in e-commerce, I’m really interested in learning more about e-commerce experiences. The goals are a little different from web applications and digital products, but actually more straightforward. The goal is, essentially, getting out of the way of people making purchases. Although the results found on this site are hidden unless you pay, it’s still helpful to just have the names of the sites to review.

Laws of UX

Laws of UX. “Fitt’s Law”

A site that goes over many psychological principles of user experience. Some of these are also similar to fallacies or biases, such as the recency bias. One of them is not actually a “law”, and is just a renaming of Gestalt. I’m not a fan of renaming terms that have perfectly good names. But I am a fan of this concept and the site itself. It gives me ideas for the design of another site – maybe a site about goats.

Nunjucks Templating Language for JavaScript

As I explored the laws of UX site, I found that it had been built on a templating language that I was not aware existed. Nunjucks seems a lot like Pug (or Jade), in that you have a template with content chunks that get written independently and ported in via extend calls. I’m not explaining it well, but templating is amazing.

IBM has a new font

It is called “IBM Plex”. I like it, but it kind of looks like it would be the favorite font of Lt Commander Data.

Zappos Mobile App: Search with emojis

Presumably I downloaded this app because I was looking for shoes. Rain boots, really. Anyway, I was pretty (ahem) delighted to discover that you can search via emoji on the Zappos app. Here are some screen captures from my iPhone, where I’m searching for women’s dress boots.

Version Control Tools for Designers

This week I also came across some version control tools for designers. These are all for Mac computers, and specifically Sketch files. (Sketch is OK, but not great, IMO.) Abstract made the most sense to me; it seemed the closest to git. But here is the list for all 3. I haven’t used any of them.

Namasketch – Yoga For Beginners

Namasketch is a short yoga session for beginners, told in doodles. This sequence consists of ten basic poses in a six-minute flow. The goal is to help you create a strong foundation and develop a love for yoga before you move on to the next level.

A short, intro yoga class for yoga beginners.

It’s cute and friendly, using sketchy animation to demonstrate the poses. I think I might send this to my mom.

You can read more about the production process over at Product Hunt. Looks like he used a product called “Hype” which is the first I’m hearing of it. It’s only $50(!), but doesn’t sound like it’s for production, unless you have a small project like this.

Anyway, that’s what I learned! Until next time… 🙂